45 Ardilla, et al. Discipline Body and Digital Panopticism to Woman... Article Info: Received 03 Sept 2023, Revised 01 Nove 2023, Accepted 11 Dec 2023, Available online 30 June 2024 Copyright (c) 2024 Yunda Presti Ardilla, Sari Monik Agustin DOI: https://doi.org/10.29313/mediator.v17i1.2661 Mediator: Jurnal Komunikasi, Vol 17 (1), June 2024, 45-58 Discipline Body and Digital Panopticism to Woman Instagram Inﬂuencer through Hijab Discourse 1 Yunda Presti Ardilla, 2 Sari Monik Agustin 1 Universitas Bhayangkara Surabaya, Surabaya, Indonesia 2 Universitas Multimedia Nusantara, Tangerang, Indonesia E-mail: 1 yundaardilla@ubhara.ac.id, 2 sari.monik@lecturer.umn.ac.id Abstract. In contemporary society, the migration of interactions among millennials, particularly Muslim women serving as inﬂuencers, to digital platforms has spurred an intriguing shift. However, this transition is fraught with complexities as these women encounter digital media panopticism, constraining their liberty of expression. This study delves into the propagation of hijab discourse within millennial inﬂuencer circles via digital channels, aiming to unveil the established truths propagated by authoritative ﬁgures. Employing Foucault’s notion of panopticism, discursive practices, and Howe-Strauss’ Millennial generation, this research employs critical constructionism, qualitative methodologies, and in-depth interviews to unravel the pervasive digital panopticism shaping the disciplined digital personas of these inﬂuencers. The investigation uncovers how authorities utilize digital panopticism to regulate inﬂuencers, aligning with Foucault’s theories. This discreet strategy ampliﬁes inﬂuence while perpetuating continuous surveillance through participatory transparency. By penalizing deviations from the hijab discourse, authorities instill fear, prompting self-discipline on social media platforms. Despite inﬂuencers’ vigilance, the opaque nature of control fosters ambiguity, highlighting the subtle yet profound impact of power dynamics in digital spaces. This observation echoes Foucault’s discourse on subtle regulatory mechanisms in contemporary society, underscoring the pervasive inﬂuence of power dynamics in digital spheres. Keywords: digital panopticism; hijab; millennial generation; social media, panopticon INTRODUCTION During the past decade, the pervasive integration of the internet has heralded transformative changes in societal interactions, redeﬁning how individuals fulﬁll their daily needs. This shift, highlighted by Derks and Bakker (2013), encompasses alterations in both physical and psychological patterns of social interaction and communication (Derks & Bakker, 2013). Indonesia exempliﬁes this era of digital connectivity, where a survey conducted by the Indonesian Internet Service Provider Association (APJII) in 2018 revealed that 54.68% of the population—143.26 million individuals out of a total of 262 million—utilized the internet, with 49.52% of these users falling within the 19-34 age bracket (APJII, 2018). Of the myriad applications available, social media emerged as the second most utilized category after chat applications, encompassing 87.32% of Indonesia’s internet user base in 2017 (APJII, 2018). Notably, Instagram and Facebook dominated the realm, comprising a substantial 78.6% share of global social media application downloads (Bary, 2018). Instagram, in particular, experienced exceptional growth from 22 million users at the onset of 2016 to a staggering 56 million users by April 2018 (Statista, 2018). This surge can be attributed to its unique feature enabling users to share photos and videos, fostering avenues for fame and inﬂuence. The individuals who gain such prominence, often referred to as opinion leaders or ‘inﬂuencers’ (de Veirman et