160 Int. J. Innovation and Sustainable Development, Vol. 10, No. 2, 2016 Copyright © 2016 Inderscience Enterprises Ltd. Managerial competencies for requirements of sustainable innovation: the case of Electrolux of Brazil S/A Cristina M.S. Ferigotti* Doutora em Administração de Empresas pela, UP Universidade Positivo e professora titular na Fundação de Estudos Sociais do Paraná – FESP, 80060150, Brazil Email: cmferigotti@uol.com.br Website: www.fesppr.br and Professora de Ensino Superior III no Centro Universitário Internacional, UNINTER, 80020-110, Brazil Website: www.uninter.com *Corresponding author Sieglinde K. Cunha Doutora em Economia pela UNICAMP, e professora titular do PMDA/UP, 81. 280-330, Brazil Email: skcunha21@gmail.com Website: www.up.com.br Bruno Henrique Rocha Fernandes Doutor em Administração de Empresas pela USP, Universidade de São Paulo e professor titular do PMDA/UP, 81.280-330, Brazil Email: bruno@up.edu Website: www.up.com.br Abstract: This paper examines the relationship between managerial competencies and capacity for sustainable innovation at Electrolux of Brazil from 2000 to 2011. The aim of this study is to contribute to the discussion on transition to a new paradigm of sustainable innovations and to answer two questions: is there a relationship between managerial competencies and the degree of innovation? How was innovation adapted to the technological transition in accordance with sustainability requirements? A case study was used, along with qualitative and quantitative research techniques. The empirical findings suggest that innovation is the result of interaction between managerial competencies and routines and processes. The company adapted its projects to the environmental requirements as practices of common sense in the evolutionary context of the sustainability paradigm.