Academy of Entrepreneurship Journal Volume 27, Issue 4, 2021 1 1528-2686-27-4-554 Citation Information: Ankit, K. (2021). Motivation, government support and satisfaction in running new businesses: a special reference To Young Entrepreneurs of Rajkot City. Academy of Entrepreneurship Journal (AEJ), 27(4), 1-13. MOTIVATION, GOVERNMENT SUPPORT AND SATISFACTION IN RUNNING NEW BUSINESSES: A SPECIAL REFERENCE TO YOUNG ENTREPRENEURS OF RAJKOT CITY Katrodia Ankit, North West University ABSTRACT In any country, entrepreneurship acts as a potent economic catalyst. Entrepreneurship is one of the best ways of capital accumulation and the key to achieving economic growth. Entrepreneurs play an important role in any society because their decisions influence the rate and nature of economic growth. Through their actions and decisions, entrepreneurs can dictate different aspects of economic growth. In India’s Rajkot City, the youth have played a major role in boosting the economy through entrepreneurship. In Rajkot City, many success stories of how young people have transformed the entrepreneurship landscape have been documented. Some of the factors that have motivated young entrepreneurs in Rajkot City are unemployment, available opportunities, government support, training opportunities, emergence of technology, and demand for various products and services among others. Despite the existing entrepreneurial opportunities, young people in the region still face a myriad of challenges. Some of them include finance, administrative and regulatory requirements, lack of training or management skills, lack of working capital, lack of confidence, technology, marketing and socio-cultural barriers. Through its support, the government has assisted in countering the impacts of the challenges experienced by young entrepreneurs in the region. The government of India has designed and implemented several plausible initiatives and policy measures to foster the culture of entrepreneurship and innovation in the country. It is a descriptive study. Pre- tested semi- structured questionnaires were distributed to fifty young entrepreneurs of Rajkot city through e- mail. Detail description of the qualitative data is provided in the result section. Keywords: Motivation, Government Support and Satisfaction, Running New Businesses, YoungEntrepreneurs. INTRODUCTION Many under developed economies, such as India need entrepreneurship to boost their economy. An increasing number of entrepreneurs simultaneously raises the growth rate and reduces unemployment. One of the ways in which the leadership of Rajkot City can enhance achievement of its economic goals is through promotion of entrepreneurship from both quantitative and qualitative perspectives (Bharthvajan, 2018). Apart from the government’s willingness to support entrepreneurship, the active and enthusiastic nature of the young people has been notable. Because of the qualities associated with Rajkot’s young people, they have been able to explore the potentialities of the available resources: capital, technology, and labour (Dhadhal, 2018). According to the Central Statistics Office (2017), the percentage of the youth in 2011 was