Volume 2, Issue 3, January 2021 E-ISSN : 2686-522X, P-ISSN : 2686-5211 Available Online: https://dinastipub.org/DIJMS Page 506 DOI: https://doi.org/10.31933/dijms.v2i3 Received: 3 January 221, Revised: 15 January 2021, Publish: 15 February 2021 DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW) Wydyanto Wydyanto 1 , Ridho Rafqi Ilhamalimy 2 1) Ph.D Student, Institute of Visual Informatic, University Kebangsaan Malaysia, Selangor, Malaysia, email: p93043@siswa.ukm.edu.my 1) Departement of Computer Science, Universitas Bina Darma, Sumatera Selatan 30264, Indonesia, wydyanto@binadarma.ac.id 2 Student of Magister Management, Universitas Mercu Buana Jakarta. Rafqiridho@gmail.com Abstract: The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. The results show that brand image affects on trust, brand image affects on purchasing decision, price affects on trust, price affects on purchasing decision and trust affects on purchasing decisions. Keywords: Brand Image, Price, Trust, Purchase Decisions. INTRODUCTION Every student, both undergraduate, undergraduate and undergraduate, is required to conduct research in the form of a thesis, thesis and dissertation. Likewise for lecturers, researchers and other functional personnel who are active in conducting research and publishing scientific articles for publication in scientific journals. Based on the empirical experience of many young students and lecturers as well as other researchers, it is difficult to find supporting articles in research as previous research or as relevant research. Articles as relevant researchers are needed to strengthen the theory under study, to see the relationship between variables and to build hypotheses, also very much needed in the discussion of research results. This article discusses the effect of brand image and price on trust and its impact on purchasing decisions, (A Study of Marketing Management Literature). Of course, not all factors affect Work Motivation and Employee Performance in this article, only a small part will be reviewed and reviewed.