212 Copyright © 2024, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 9 DOI: 10.4018/979-8-3693-2145-4.ch009 ABSTRACT Artificial intelligence has gained significant traction in various industries, including education, due to its potential to improve academic outcomes. However, the rapid advancement of technology raises concerns that educational discourse may lag behind in understanding its pros and cons. Thus, this chapter examines ethical considerations when incorporating AI into higher education institutions, with the aim to develop a conceptual framework to provide various stakeholders with precise guidelines. INTRODUCTION Technological advances and increased global connectivity have changed the world in many ways, including how we live economically, ecologically, and socially. The term “megatrend” describes the overall pattern of these changes. Haluza and Jungwirth (2023), revealed that for the foreseeable future, these megatrends will be around. Specifically, technology like ChatGPT from Open AI is a result of the exponential growth of Artificial Intelligence in the last few years. Technologically advanced Navigating the Impact of AI Integration in Higher Education: Ethical Frontiers Dina Ahmed Mohamed Ghandour https://orcid.org/0000-0003-0269-1872 Majan University College, Oman