116 OKADA Journal of Sociology Oyediran, et al. OKADA Journal of Sociology, Volume 2, Issue 1, (116-129) e-ISSN 2786-9539 © 2020 Igbinedion University Okada. All right reserved Factors Influencing Customers’ Loyalty to Selected Hotels in Suleja Metropolis Niger State, Nigeria Olorunfemi Boye Oyediran, Olabode Lawrence Omotayo and Emmanuel Olushola Adedeji Department of Leisure and Tourism Management Federal College of Wildlife Management New Bussa, Niger State, Nigeria. Abstract The study of customer loyalty has ever remained a prime concern for business organizations. Customers’ satisfactions or otherwise and relationship, product image and trustworthiness of an organization were shown depending on customer loyalty. This study examines the factors influencing customers’ loyalty to selected hotels in Suleja Metropolis, Niger State. Primary data were collected from the selected hotels in the study area. Questionnaire and interview guides were the instruments used for the collection of these data. The questionnaire was used to gather data from the lodgers in the hotels while the interview schedule was used for Hotel Managers who were the key informants in the study. A total of 120 respondents were involved in the quantitative survey, each with a copy of the questionnaire, but at the end of the exercise, only 112 questionnaires were retrieved for analysis; 5 Key Informants were also involved for qualitative data. Findings showed the range of services being enjoyed within the study settings. Very prominent among these services is accommodation (52.8%). The services being provided by these hotels were rated as excellent (58.1%), quality of food was equally rated favourably (78.6%). Factors that informed customers’ loyalty include maximum satisfaction derived from the services (21.4%), esthetic (beauty) value of the place (36.6%). The study, thus, affirmed that customers’ loyalty encourages repeated purchases of services and build customers’ emotional attachment to the establishment. Keywords: Quality Service, Hospitality, Customer Loyalty, Hotels, Nigeria Introduction The hospitality industry is an entrepreneurial environment whose aims are to provide comfortable, suitable accommodation and safe catering services (Brotherton and Wood 2000). The services include safe foods and drinks in a friendly hospitable and pleasing manner to whosoever needs such provisions.