Citation: Gondim Mariutti, F and Tench, R (2015) Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding. Archives of Business Research, 3 (6). ISSN 2054-7404 DOI: https://doi.org/10.14738/abr.36.1541 Link to Leeds Beckett Repository record: http://eprints.leedsbeckett.ac.uk/2021/ Document Version: Article Creative Commons: Attribution 3.0 The aim of the Leeds Beckett Repository is to provide open access to our research, as required by funder policies and permitted by publishers and copyright law. The Leeds Beckett repository holds a wide range of publications, each of which has been checked for copyright and the relevant embargo period has been applied by the Research Services team. We operate on a standard take-down policy. If you are the author or publisher of an output and you would like it removed from the repository, please contact us and we will investigate on a case-by-case basis. Each thesis in the repository has been cleared where necessary by the author for third party copyright. If you would like a thesis to be removed from the repository or believe there is an issue with copyright, please contact us on openaccess@leedsbeckett.ac.uk and we will investigate on a case-by-case basis.