Journal of Informatics Education and Research ISSN: 1526-4726 Vol 5 Issue 1 (2025) 3733 http://jier.org Role of Artificial Intelligence enabled technologies in analyzing consumer sentiment: A new way to reach-out consumers world Dr Prakash Upadhyay 1 1 Assistant Professor, Department of Computer Science, St. Xavier’s College of Management & Technology, Patna 1 upadhyayprakash09@gmail.com Dr Rakesh Kumar Pathak 2 2 Assistant Professor, Department of Computer Science, St. Xavier’s College of Management & Technology, Patna 2 rakeshsoft1@gmail.com Amitesh Kumar 3 3 Assistant Professor, MGM College, Patna, 3 amitesh_km@hotmail.com Vibha Upadhya 4 4 Assistant Professor, Trinity Academy of Engineering Pune 4 vibhaupadhyay0610@gmail.com Himanshu Ojha 5 5 Sr Faculty, MCA Dept, College of Commerce Arts & Science, Patna 5 himanshumangla101@gmail.com ABSTRACT The business is not just confined to selling products and services. Customization of products and services according to customer satisfaction has become an integral part of business. Consumer sentiment analysis has become an important part of business models. Businesses are also striving towards transform consumer experience, loyalty, and satisfaction using artificial intelligence (AI) concept specially machine learning (ML) and deep learning (DL) which are further used in sentiment analysis. Businesses can efficiently comprehend and respond to clients’ comments and emotions by using sentiment analysis. Companies can now monitor vast amounts of customer interactions on a variety of platforms, including social platform, opinion, and support queries in real time. In addition to making it easier to understand consumer sentiment, AI-driven sentiment analysis technologies also make it possible to forecast trends and identify problems early on. Businesses may enhance the whole customer experience by improving products by features, personalizing client interactions, and refining strategy by using predictive capability. To provide a complete picture of customer interactions and preferences, current developments highlight the significance of combining sentiment analysis driven by AI with customer relationship management (CRM) systems. With an emphasis on sentiment analysis in commercial contexts, this study provides a comprehensive overview of the most recent developments in AI and ML and their ramifications in business performance optimization. Keywords: Artificial Intelligence, Machine Learning, Deep Learning, Sentiment Analysis, CRM 1. Introduction