International Journal of Emerging Trends in Information & Knowledge Management Vol. 2, Issue 1 - 2018 © Eureka Journals 2018. All Rights Reserved. ISSN: 2581-3579 FORMS OF POLITICAL CAMPAIGN BY ELECTIONEERING CANDIDATES IN NIGERIA: A STUDY OF 2019 GOVERNORSHIP ELECTION IN CROSS RIVER STATE DAVID NANDI ETIKA * , STEPHEN NYONG * , ROBERT V OPUSUNJU * , FRANCIS A AGBOR * ABSTRACT There is no ambivalence that Political campaign is instrumental to all political aspirants who are vying for different positions. During the 2019 governorship election in Cross River State, Political parties and their candidates will be sponsoring advertisements through different media like radio, television, newspaper, magazine, billboards, posters, among several others. The ultimate goal behind such political actions is to woo the electorates so as to enhance victory. The study employed survey method and the questionnaire serves as the statutory instruments. The paper used cultivation analysis theory to buttress the study. The findings reveals that electioneering candidates employed campaign during elections in Nigeria. However, the paper concluded that political campaign is very sacrosanct to electioneering candidates in Nigeria and all the political actors at various level involved in one form of campaign or another. Most aspirants used radio and television for campaign during the elections in Cross River State, while some used social media platforms, billboards and posters/pamphlets during election. The study recommended that political candidates should be circumspect when campaigning for elections because it is a platform that gives them the opportunity to seek votes from the electorates. KEYWORDS: Political, Campaign, Electioneering, Election, Forms And Candidates. INTRODUCTION The coloration of political campaign in Nigeria has taken a different dimension. Political campaign is the avenue in which political aspirants market themselves before the electorates during general elections. This is a period where electioneering candidates test their popularity. During this time, different gimmicks are employed to ensure that their campaign messages are effectively packaged to convince the electorates so as to gain their mandates. * Department of Mass Communication, Cross River University of Technology, CRUTECH, Calabar. Correspondence E-mail Id: editor@eurekajournals.com