ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Explaining Moralized Opposition to Genetically Modified Food in the U.S. and Europe Sydney Scott, Washington University in St. Louis, USA Yoel Inbar, University of Toronto, Canada Paul Rozin, University of Pennsylvania, USA In representative surveys in the U.S., France, and Germany (total N = 1559), we find most opposition to genetically modified food is moralized opposition that is insensitive to cost-benefit arguments. Connectedness to nature predicts opposition in all countries, and religiosity predicts opposition in the United States better than Europe. [to cite]: Sydney Scott, Yoel Inbar, and Paul Rozin (2017) ,"Explaining Moralized Opposition to Genetically Modified Food in the U.S. and Europe", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 307-312. [url]: http://www.acrwebsite.org/volumes/1024473/volumes/v45/NA-45 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.