International Journal of Business and Applied Economics (IJBAE) Vol. 3, No. 1 2024: 151-170 151 ( DOI : https://doi.org/10.55927/ijbae.v3i1.7736 ISSN-E: 2963-6124 https://journal.formosapublisher.org/index.php/ijbae Ethnographic Study on the Meaning of Cost in the Sasak’s Tradition Wedding Johan Miranda 1* , Ayudia Sokarina 2 Universitas Mataram Corresponding Author: Johan Miranda johanmiranda212@gmail.com A R T I C L E I N F O A B S T R A C T Keywords: Cost, Traditional wedding, Sasak, Ethnography Received : 22, November Revised : 23, December Accepted: 25, January ©2024 Miranda, Sokarina: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional . The purpose of this study is to reveal the meaning of cost in the traditional Sasak wedding tradition in Lombok, West Nusa Tenggara. This research uses an interpretive paradigm with ethnographic methodology. The results showed that cost in the traditional Sasak wedding tradition has a complex and multidimensional meaning. This study provides important insights in the development of accounting science, where costs in traditional marriage traditions, which have communal characteristics, contain a more humanist meaning than the meaning of costs in the modern view which is attached to the individualist character.