http://www.shanlaxjournals.com 1 SHANLAX International Journal of Management OPEN ACCESS Manuscript ID: MGT-2022-09044609 Volume: 9 Issue: 4 Month: April Year: 2022 P-ISSN: 2321-4643 E-ISSN: 2581-9402 Received: 07.01.2022 Accepted: 12.03.2022 Published: 01.04.2022 Citation: Kumar, Suresh Nanda, et al. “Measuring Technology Transfer Success Empirical Evidence from Malaysian Firms.” Shanlax International Journal of Management, vol. 9, no. 4, 2022, pp. 1–13. DOI: https://doi.org/10.34293/ management.v9i4.4609 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Measuring Technology Transfer Success Empirical Evidence from Malaysian Firms Suresh Nanda Kumar Operations & Information Systems Xavier Institute of Management & Entrepreneurship, Chennai, Tamil Nadu, India https://orcid.org/0000-0003-0734-6322 Datuk Muhamad Jantan Registry Department, Universiti Sains Malaysia, Penang, Malaysia Ramayah Thurasamy School of Management, Universiti Sains Malaysia, Penang, Malaysia Abstract The research tries to answer the management question as to which mode of technology transfer leads to the maximum success among the Northern Malaysian manufacturing firms. The statistical tests employed included one-way ANOVA and multiple regression. One-Way ANOVA was used to test the differences in the mean degree of success for the various modes of transfer. Most significant finding from this study is different modes of technology transfer leads to different degrees of success. FDI would give rise to the highest degree of overall success. This is followed by co-production and lastly, by contractual agreements. Proper choice of technology transfer mode is key since a wrong choice would lead to the company loosing significant market share and could incur heavy losses. Malaysian managers are advised to look seriously into what mode suits their needs best based on the existing situation in the organization and also to ensure that good internal cooperation is maintained among the various functional areas of the firm to achieve high levels of success from the technology transfer. Main limitation is the study was limited only to the Northern Malaysia. Hence the results do not reflect the situation in entire Malaysia. Also, the inclusion of more MNCs, which are mostly FDI-based operations is another limitation. This study provides empirical evidence that will improve the understanding of the modes of technology transfer adopted among the Malaysian SMEs. Keywords: Technology Transfer, Foreign Direct Investment, Absorptive Capacity, Internal Cooperation, Management Support, Partner Characteristics Introduction The global competitive environment is undergoing a drastic change and is becoming increasingly volatile. Further upheaval to the global manufacturing and the economy has occurred due to the Covid-19 outbreak. Hence the world is now witnessing an unprecedented situation due to its rapid spread. Thousands of people have died and millions have been infected. Technology to rapidly test and identify the virus infection and to cure patients has now been developed by many countries. The vaccines, its formulation and the related technology and equipment can be transferred to other countries. This type of transfer of technology from a country which has the technological know- how or capability to a country which does not have it is called technology transfer. Technology transfer happens in all industries. Chen et al. 2010, states technologytransfer is important both in research and in the development of new products or new technology service today. Research in technology transfer is important and according to them, has become a competitive advantage in business operational management and helps firms to keep cost down, enhance competitiveness and improve operational performance.