Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=whmm20 Journal of Hospitality Marketing & Management ISSN: 1936-8623 (Print) 1936-8631 (Online) Journal homepage: https://www.tandfonline.com/loi/whmm20 How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis Jinhyun Jun & Susan W. Arendt To cite this article: Jinhyun Jun & Susan W. Arendt (2019): How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2019.1662354 To link to this article: https://doi.org/10.1080/19368623.2019.1662354 Published online: 19 Sep 2019. Submit your article to this journal Article views: 29 View related articles View Crossmark data