International Journal of Advanced Engineering, Management and Science (IJAEMS) Peer-Reviewed Journal ISSN: 2454-1311 | Vol-11, Issue-2; Mar-Apr, 2025 Journal Home Page: https://ijaems.com/ DOI: https://dx.doi.org/10.22161/ijaems.112.16 This article can be downloaded from here: www.ijaems.com 181 ©2025 The Author(s). Published by Infogain Publication, This work is licensed under a Creative Commons Attribution 4.0 License. http://creativecommons.org/licenses/by/4.0/ Impact of Artificial Intelligence in Space of Digital Marketing Yask Jitendra Tiwaari 1 , Om Shivbalak Yadav 2 , Sumit Rajesh Yadav 3 Sonali Singh 4 , Aaryan Ajay Yadav 5 1 Department of Engineering Sciences and Humanities, Thakur College of Engineering & Technology, Mumbai, Maharashtra, India 1032241242@tcetmumbai.in 2 Department of Engineering Sciences and Humanities, Thakur College of Engineering &Technology, Mumbai, Maharashtra, India omsyadav369@gmail.com 3 Department of Engineering Sciences and Humanities, Thakur College of Engineering & Technology, Mumbai, Maharashtra, India sy687099@gmail.com 4 Department of Engineering Sciences and Humanities, Thakur College of Engineering & Technology, Mumbai, Maharashtra, India sonali.singh@tcetmumbai.in 5 Department of Engineering Sciences and Humanities, Thakur College of Engineering & Technology, Mumbai, Maharashtra, India aaryany526@gmail.com Received: 19 Mar 2025; Received in revised form: 15 Apr 2025; Accepted: 21 Apr 2025; Available online: 26 Apr 2025 Abstract—The journey of AI development has changed the face of technology and put humans into a new race. Along with excelling in technical fields, AI has proved its worth in finance and business. Initially, commercial roles, including marketing, were a very cornered topic when mixed with technology, but with the dynamic shift in technology-driven businesses, AI-business strategies are breaking limitations. This research paper explores the integration of AI in the world of digital marketing and its implementation for growth in digital marketing. Keywords— AI, technology, integration, digital marketing. I. INTRODUCTION Marketing refers to the activities a brand or a company does in order to promote their services or products. Marketing isn’t just a fancy word but actually includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations. According to the American Marketing Association, approved in 2017, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " Marketing consists of an incredibly broad and diverse set of strategies. The industry continues to evolve, and the strategies below may be better suited for some companies over others. Traditional Marketing Strategies: Before technology and the Internet, traditional marketing was the primary way companies would market their goods to customers. The main types of traditional marketing strategies include: Outdoor Marketing: In this type of marketing, an open approach is used. People can view it outside in the open space. Billboards and posters