The Feasibility Analysis Of Script Implementation In 2D Animation "Terjebak Hoaks" Targeting Audience Gen Z Harfina Nur Rizky 1 , Anis Rahmi 2 {finawork123@gmail,com 1 , anis@polibatam.ac.id 2 } Teknik Informatika, Politeknik Negeri Batam, Batam Centre, Jl. Ahmad Yani, Tlk. Tering, Kec. Batam Kota, Kota Batam, Kepulauan Riau, 29461 Abstract. The 2D animated advertisement video "Terjebak Hoaks" is a Project-Based Learning project that has been completed to fulfil the request of an industry client, ICT Watch, aimed at preventing fake news. In the production of the 2D animated advertisement, a script played a crucial role. The script for the "Terjebak Hoaks" 2D animated advertisement narrates the importance of digital literacy, online expression, governance of the internet network system, and the virtual world in verifying the accuracy of information available on websites.id/cekhoaks. After the idea was transformed into a theme, the writer began to create premises and synopses to develop a complete script for the advertisement using the three-act structure with Celtx software to ensure a clear structure for organizing three sections (the setup, confrontation and resolution). The evaluation and analysis of the feasibility of the 2D animated advertising script "Terjebak Hoax" were carried out through creative processes and investigations contained in qualitative research. This method assesses the feasibility of the 2D animated advertising script "Terjebak Hoaks" using data collection techniques through interviews based on three-act structure parameters. The conclusions drawn from the interviews with expert interviewees indicated that the created script for the "Terjebak Hoaks" 2D animated advertisement was deemed suitable. It effectively conveys information clearly to the target audience, which is Generation Z. However, there are some suggestions and notes for improvement in animated scripts in terms of conveying text to guide the script development process and sharpen storytelling skills. Keywords: advertising script, 3 act structure, 2D animation. 1 Introduction The 2D animated advertisement video "Terjebak Hoaks" is a Project-Based Learning project that has been successfully completed to fulfill the request of an industry client, ICT Watch. ICT Watch is an organization that focuses on building the digital literacy, online expression, and governance of the internet network system and virtual world capabilities of the Indonesian workforce [1]. Projects assigned by ICT Watch include making a 2D animation video titled "Trapped by a Hoax" which directs people to have awareness for digital literacy, especially which includes three abilities, namely competence in using technology, interpreting and understanding digital content to assess credibility by researching to communicate with the right tools[2]. It is important to prevent the fake news through the website provided by the client, s.id/cekhoaks. ABEC 2023, September 21, Bengkalis, Indonesia Copyright © 2024 EAI DOI 10.4108/eai.21-9-2023.2342967