Annex I. Written recognition responses and recognition measured in TRs (ms) Stimulus Industry (1) "I do not know the symbol" (%) "I know the symbol but not its name" (%) "The name is on the tip of my tongue" (%) Correct recognition (%) The participant named another brand (%) Mean (ms) SD (ms) Isotype Acciona Industrials; Utilities 10 11 2 1 1 1822.00 . Adidas (new) Consumer Goods 1 24 1438.83 659.560 Adidas (old) Consumer Goods 1 5 2 12 5 1262.92 625.221 AENA Industrials 15 5 2 3 1539.67 692.286 Allianz Financials 13 4 5 2 1 1314.00 138.593 Android Telecommunications; Technology 1 3 2 16 3 1574.06 507.159 Antena 3 Consumer Services 24 1 881.92 179.924 Apple Telecommunications; Technology 1 22 2 1032.73 375.007 Armani Consumer Goods 1 5 6 12 1 2192.33 485.611