670 Moderating Effect of Self-Efficacy on Cognitive, Emotional and Social Intelligence towards Work Engagement in Service Sector Jamak Amrollahifar School of Business and Economics, UPM, Malaysia Guo Yajie Guangzhou Collage of Technology and Business, China Abstract The world is witnessing a shift in industrialized nations' economies towards the service sector. Particularly in Malaysia, service sector has gone through profound and rapid changes in the last few years. Due to this reason, new management practices need to be studied and employed for better employee engagement. This study aims to examine the moderating effect of self-efficacy on the relationship between cognitive, emotional and social intelligence towards employee’s work engagement in the service sector in Malaysia. The Partial Least Square method is employed to study the link. The findings indicate that self-efficacy moderates the relationship between emotional intelligence towards work engagement. Nevertheless, contrary to the claims of scholars, the study finds no evidence of any moderation effect of self-efficacy on the relationships between cognitive and social intelligence towards work engagement. Limitation and suggestion for the future research are also discussed. Keywords: Work Engagement, Cognitive Intelligence, Emotional Intelligence, Social Intelligence, Service Sector Introduction Malaysia's employee engagement scores, according to the global employee engagement report (AON), have declined in 2020. Malaysia's engagement levels are the lowest among major Asian Markets namely India (79%), Thailand (72%) and Hong Kong (63%) as shown in figure 1.1 (Global Employee Engagement Report AON, 2020). More specifically, according to Mercer (2022) in Malaysia, one in every four working Malaysians felt unengaged at their workplace. In the same vein, based on New Straits Times (2016), more than half of (52%) the employees in Malaysia are disengaged. In other words, as Job Street, Aon, IDC, Gallup, Towers and perrin have shown the poor state of work engagement among employees in Malaysia since 2012. Furthermore, the COVID-19 pandemic affected the world economy and as a result, Vol 13, Issue 8, (2023) E-ISSN: 2222-6990 To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v13-i8/18089 DOI:10.6007/IJARBSS/v13-i8/18089 Published Date: 12 August 2023