Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2007 Proceedings Americas Conference on Information Systems (AMCIS) 12-31-2007 An Empirical Investigation of the Equity Implementation Model: An Alternative Lens for Understanding Technology Adoption Traci Hess Washington State University Kailash Joshi University of Missouri - St. Louis Anna Lazarova McNab Follow this and additional works at: hp://aisel.aisnet.org/amcis2007 is material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2007 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Hess, Traci; Joshi, Kailash; and McNab, Anna Lazarova, "An Empirical Investigation of the Equity Implementation Model: An Alternative Lens for Understanding Technology Adoption" (2007). AMCIS 2007 Proceedings. Paper 267. hp://aisel.aisnet.org/amcis2007/267