1065 Lexicographic Document Templates: Text Genre Conventions in Corporate Lexicography Henrik Klhler Simonsen Copenhagen Business School Communicators do not only need conventional lexicographic data offering assistance on the lexical and syntactic levels. Communicators also need information on text genre conventions offering assistance on the textual level. What good is it to correct terminology and equivalent constructions on the lexical and syntactic levels, if the text produced by the communicator does not adhere to the text genre conventions of the text genre in question? This challenge is addressed in this paper, which discusses a theoretical and practical proposal for converging text genre conventions and conventional lexicographic data in a corporate lexicographic reference work. The theoretical solution proposed is based on an eclectic convergence of theoretical considerations on corporate lexicography, internet lexicography and genre analysis. This theoretical triangulation has resulted in what is referred to as lexicographic document templates. Lexicographic document templates are necessary in a corporate context, because they supply the user with the missing link in effective corporate communication. The concept of lexicographic document templates has been incorporated in the search facility of the corporate lexicographic reference work, which means that the user performs a combined search for a lemma and a text type in the look-up process. In addition to the conventional lexicographic data offered in the lexicographic article, the user now also has access to lexicographic document templates offering a typical example of the text genre in question and also essential text genre-related information such as information on the communicative purpose, move structure and rhetorical features of the text genre. The concept of lexicographic document templates has been implemented in practice in the corporate lexicographic reference work ZooLex at Copenhagen Zoo, and experts as well as non-experts appreciate the added value of information on text genre conventions in connection with conventional lexicographic data. 1. Introduction and problem Employees in most companies and organizations are faced with a number of challenges when working with highly specialized texts. First, they have cognitive and communicative lexicographic demands, because very often they both need to learn more about the subject area in question, and they also need a host of communicative data to be able to communicate satisfactorily. Second, they often also need clear and easy-to-use guidelines on the communicative purpose of the text, the conventions or the move-structure of the text and some examples of typical rhetorical features used in the text. In other words⎯what good is conventional lexicographic data on the lexical and syntactical levels if the text produced by the employee does not adhere to the most basic text conventions of the text genre in question? A text which appears translated or does not read well does not support the companys image and is simply bad for business. This challenge has so far not been addressed in lexicography, but this article outlines a number of theoretical considerations on how basic text genre conventions can be offered to the potential dictionary user in addition to the conventional lexicographic article. The solution developed is called lexicographic document templates, which are accessible from the lexicographic article in the corporate dictionaries ZooLeks at Copenhagen Zoo and FagerbergLex at Fagerberg A/S. Lexicographic document templates offer the potential user guidelines on the text genre in question such as the communicative purpose, the move-structure and a listing of the most typical rhetorical features of the text genre.