Int. J. Logistics Systems and Management, Vol. 23, No. 1, 2016 53 Copyright © 2016 Inderscience Enterprises Ltd. Learning platform for supply chain system optimisation Zdravko Zekić and Nataša Rupčić* Faculty of Economics, University of Rijeka, Ivana Filipovića 4, 51000 Rijeka, Croatia Email: zzekic@efri.hr Email: nrupcic@efri.hr *Corresponding author Marijana Jakopič Polytechnic of Rijeka, Trpimirova 2/V, 51000 Rijeka, Croatia Email: mjakopic@veleri.hr Abstract: Fierce competition, dynamic market conditions and resource scarcity pose a constant demand on companies to redefine their business models in order to achieve competitive advantages. The paper offers a review of development trends in modern supply chain management with emphasis on strategic learning partnerships as a means for achieving supply chain competitive advantage. Organisational learning has been proposed as a technology for achieving long-term sustainability in strategic supply chain partnerships. However, in practice supply chain partnerships inadequately exploit established forms of cooperation as vehicles for learning and building knowledge repositories. This can be improved by introducing and optimising the process of organisational learning in every partnership member as well as a joint partnership activity. The study is aimed at proposing a conceptual model of the learning platform for supply chain optimisation. Potentials for its introduction have been estimated by using the case study of Agrokor, Croatian largest food concern. Keywords: supply chain learning partnerships; organisational learning; logistics system optimisation; Agrokor. Reference to this paper should be made as follows: Zekić, Z., Rupčić, N. and Jakopič, M. (2016) ‘Learning platform for supply chain system optimisation’, Int. J. Logistics Systems and Management, Vol. 23, No. 1, pp.53–75. Biographical notes: Zdravko Zekić graduated from the Faculty of Economics, University of Rijeka, Croatia and teaches general, logistics and project management at under- and post-graduate level. His current field of professional and scientific interest is the social function and responsibility of contemporary management. Serving as a consultant in the entrepreneurial practice he constantly verifies the results of his research. Nataša Rupčić works at the Faculty of Economics, University of Rijeka and teaches general management and managerial economics. Her field of professional and scientific interest are contemporary trends in management,