Multitech Journal of Applied Sciences (MJAS) Vol.1, No.3, 2024: 255-274 255 ( DOI: https://doi.org/10.59890/f2t3tv45 https://penerbitjurnalinternasional.com/index.php/mjas/index Comparative Study of Gen-Z Perception About Online and Offline Shopping of Clothing Products in Ahmedabad City Chintna Buha 1* , Rushika Boricha 2 , Jignesh Vidani 3 L.J. Institute of Management Studies, LJ University Corresponding Author: Chintna Buha 24003400310075@mail.ljku.edu.in A R T I C L E I N F O A B S T R A C T Keywords: Gen-Z, Online Shopping, Offline Shopping, Consumer Behavior Received : 5 August Revised : 19 September Accepted: 21 October ©2024 Buha, Boricha, Vidani: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. The current study focused on surveying Gen-Z consumers in Ahmedabad regarding their experiences with both the online and offline modes of clothing shopping and their preferences within those. In this research, different age segments are examined for shopping behavior through a quantitative method that tests hypotheses based on statistical data. The majority of participants show a strong joke bull that the affirmation states unalienable rights – when you order something online, it is paid for, and delivered within a very short amount of time. The physical store has its appeal, but generally, Gen-Z buyers prefer to check such appeal on the Internet. Product attributes such as quality and brand appear not to have a large outlook in their decision-making and that offers a shift on how they usually perceive brands. The results address that retailers must revise their strategies to improve the online shopping experience without compromising efficiency and low prices as they are important in competitive retailing today. These findings are essential for retailers targeting the Gen-Z cohort by improving their online customer service. In future studies, there may be potential to investigate qualitative behaviors among Gen-Z that may be linked to shopping responses, social media effects, or sustainable purchasing. Taking everything into account, this paper adds to the existing literature regarding the buying behavior of Generation Z in the context of changing retail