How to cite: Sudarsono, et al. (2024). Implementation of Dialogic Communication on The Kodiklatal Website. Syntax Literate. (9)5. http://dx.doi.org/10.36418/syntax-literate.v9i5 E-ISSN: 2548-1398 Published by: Ridwan Institute Syntax Literate: Jurnal Ilmiah Indonesia p–ISSN: 2541-0849 e-ISSN: 2548-1398 Vol. 9, No. 5, Mei 2024 IMPLEMENTATION OF DIALOGIC COMMUNICATION ON THE KODIKLATAL WEBSITE Meryana Deasy Karina Sudarsono 1* , Rachmat Kriyantono 2 , Anang Sujoko 3 Universitas Brawijaya, Malang, Indonesia 1,2,3 Email: meryanadks@student.ub.ac.id 1* , rachmat_kr@ub.ac.id 2 , anangsujoko@ub.ac.id 3 Abstract Ease of obtaining information within the government environment is highly recommended in order to realize good governance. Websites play an important role in becoming a new communication pattern between the government and the public which is considered easier and more appreciative. This research aims to prove how Kent and Taylor apply the principles of Dialogic Communication on the website of the Indonesian Navy's Doctrine Development, Education and Training Command (Kodiklatal). This research uses a positivistic paradigm and quantitative methods which aim to reveal scientific explanations about cause-and-effect relationships. The overall analysis results show that the implementation of the Dialogic Communication principles on the Kodiklatal website is fairly good with a total percentage of 60%. The Kodiklatal website has provided facilities for its visitors to interact with the organization. From the research results, it can be concluded that the Kodiklatal website applies the principles of Dialogic Communication well and is acceptable to the public. Keywords: Website, Dialogic Communication, Quantitative, Kodiklatal Introduction This study focuses on the implementation of Dialogic Communication principal in the Indonesian Navy's Doctrine Development, Education and Training Command (Kodiklatal) website. Dialogic Communication involves the theoretical guidelines in building a positive relationship between a company with the public through a website (Kent & Taylor, 1998). Deliberate implementations of the dialogic theory principals is an ideal approach for strategic communication in ensuring an organization achieves its personal goals and growth by maintaining mutually beneficial relationships through two- way symmetrical communication (Grunig et al., 1992; Kent et al., 2003). Websites can be used to establish, modify, and initiate relationships between the public and an organization. Website is a crucial public relations tool for an organization, in this case, educational institutions. Website contains a collection of information in the form of interconnected web pages within a domain or an URL. The information presented in a website can be delivered quickly to internet visitors (Susilawati et al., 2020). In this phenomenon, websites are used as an answer to public concerns regarding the perception of closed and non-transparent bureaucracy that is not oriented towards public needs, thereby orienting towards transparent public needs. The presence of websites represents a new communication pattern between the government and the public which deemed to be more straightforward and appreciative.