Multitech Journal of Business and Economics Sciences (MJBES) Vol.1, No.2, 2024: 121-144 121 https://penerbitjurnalinternasional.com/index.php/mjbes A Study on Customer Satisfaction with Raymond Clothing Brand: Analyzing the Impact of Quality,Price and Comfort Vaidehi Chauhan 1 *, Om Chavda 2 , Jignesh Vidani 3 Institute of Management Studies, LJ University Corresponding Author: Vaidehi Chauhan 24003400310127@ljku.edu.in A R T I C L E I N F O A B S T R A C T Keywords: Customer Satisfaction, Apparel Industry, Quality, Age Demographics Received: 2 September Revised : 22 Octaber Accepted: 23 November ©2024 Chauhann, Chavda, Vidani: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. This study investigates customer satisfaction with the Raymond clothing brand, focusing on the impact of quality, price, and comfort across different age demographics. Using a quantitative approach, we analyzed survey data to identify significant associations between age and various aspects of consumer perception. The findings reveal that while age does not significantly influence purchase frequency or perceptions of price, it plays a crucial role in shaping attitudes toward quality and comfort. Younger consumers prioritize comfort, reflecting a shift in preferences toward functional clothing, whereas older consumers emphasize quality and durability. Additionally, the research highlights the importance of maintaining high-quality standards and effectively communicating these to consumers. The results suggest that Raymond should implement targeted marketing strategies and enhance product development to focus on comfort, thereby fostering greater customer satisfaction and loyalty. This study contributes to the understanding of consumer behavior in the apparel industry and provides practical recommendations for brands seeking to navigate a competitive landscape. Future research avenues include broader demographic analyses, longitudinal studies, and explorations of sustainability's impact on consumer satisfaction