International Journal of Integrative Research (IJIR) Vol.2, No.10, 2024: 821-836 821 ( DOI: https://doi.org/10.59890/3fjysg09 E-ISSN 2988-2184 https://journal.multitechpublisher.com/index.php/ijir Comparative Analysis of the Mahindra Xuv500 Diesel and Tata Punch Petrol with Reference to Performance and Design for Generation Z in Ahemdabad Reema Chaudhary 1* , Yuvarajgiri Gosai 2 , Dr. Jignesh Vidani 3 L.J. Institute of Management Studies, LJ University Corresponding Author: Reema chaudhary, 4003400310128@mail.ljku.edu.in A R T I C L E I N F O A B S T R A C T Keywords: : Mahindra XUV500, Tata Punch, Generation Z, Automotive Preferences Received : 5 August Revised : 17 September Accepted: 28 October ©2024 Chaudhary, Gosai, Vidani: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. This study compares the performance and design attributes of Mahindra XUV500 Diesel with Tata Punch Petrol as per Generation Z consumers in Ahmedabad because such a consumer is gradually moving to practicality and sustainability. The research explores how each vehicle connects with this requirement. The Mahindra XUV500 has taken a high performance positioning as a robust SUV for the adventurous consumer target, while the Tata Punch has kept its focus on compactness and efficiency of the vehicle, appealing to more of urban mobility requirements. Analyzing various hypotheses based on statistical analysis, the study examines the performance metrics, financial health, and market positioning of automakers. Evidence implies that though the XUV500 certainly provides great performance, it is the Punch that has a greater and deeper outreach because of more price- and functionality-conscious younger consumers. Major implications of this analysis are the need for proper targeting through marketing activities, sustainability in car design going forward, and innovation. Some suggestions for further research are exploring demographics at larger scales, discussing insights on electric vehicles, and roles played by technological factors in the consumption decision-making process. But, while understanding these dynamics, automobile companies can better align their offerings with the changing expectations of Generation Z to ensure long-term success