Multitech Journal of Business and Economics Sciences (MJBES) Vol.1, No.2, 2024: 191-218 191 ( DOI: E-ISSN: https://journal.formosapublisher.org/index.php/melas To Study Genz, S Perception About Challenges and Opportunities In the Use of Electric Two Wheeler Vehicle Munir Badarpura 1* , Dharkhad Haidarali 2 , Jignesh Vidani 3 Institute of Management Studies, LJ University Corresponding Author: Munir Badarpura 240034003100028@mail.ljku.edu.in A R T I C L E I N F O A B S T R A C T Keywords : Electric Two- Wheelers, Gen Z, Brand Familiarity, Sustainable Mobility, Range Anxiety Received: 2 September Revised : 19 Octaber Accepted: 23 November ©2024 Badarpura, Haidarali, Vidani: This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. This study looks at how Gen Z perceives the opportunities and difficulties of adopting electric two- wheelers, with particular attention to aspects like product design, cost sensitivity, brand familiarity, and environmental concern. To investigate the association between age and other factors impacting the chance of buying an electric two-wheeler, data from 137 respondents was evaluated using a quantitative technique. The findings suggest that brand familiarity, particularly with well-known companies such as Ola Electric and Ather Energy, has a considerable impact on consumer interest. Cost and range anxiety, however, continue to be major adoption obstacles. It's interesting to note that, despite Gen Z's appreciation of environmental benefits, practical considerations like cost and convenience are more important to them when making purchases. According to the report, Gen Z has a range of tastes when it comes to electric two-wheelers, with many preferring models that have a better mileage per charge. Aesthetics and technology aspects were also shown to be significant deciding factors. The findings suggest that producers should concentrate on product development, stressing affordability, design, and technical improvements in order to appeal to this generation. Furthermore, addressing issues with usability and range requires infrastructure upgrades like growing charging networks. The findings are useful for electric vehicle manufacturers, marketers, and legislators looking to accelerate the adoption of sustainable mobility among young customers