www.ijecs.in International Journal Of Engineering And Computer Science Volume 8 Issue 12 December 2019, Page No. 24928-24946 ISSN: 2319-7242 DOI: 10.18535/ijecs/v8i12.4447 Srinivas Kalyan Yellanki, IJECS Volume 08 Issue 12 December, 2019 Page No.24928-24946 Page 24928 The Future of Efficiency: Integrating Consumer Feedback Loops in Digital Platforms Srinivas Kalyan Yellanki Software Engineer, ORCID ID : 0009-0007-0382-6341 Abstract Digital platforms are increasingly relying on third-party data to inform their product-service development. Open data initiatives have emerged in an attempt to democratize data, while platform-based companies have resurrected two-phase marketing to inform pricing. Because many users are still unaware of the potential value of their data, and as a result are taking no action to solicit better services, it is not surprising that editing third- party data is not a priority for them. User-producers‘ larger data pool does not ensure a fairer and more robust data economy, as algorithmic power remains an issue for all actors and the origins of the potential infidelity remains hidden. The future of efficiency is neither having platforms give lead users data that is unstructured and unfiltered, nor giving platform companies the data of the general public. The approach will need to focus on the consumers and on actionable insights based on their feedback, while also putting the focus on consumers‘ reservations about relinquishing feedback [1]. In addition to the exterior issues of the feedback mechanisms, there are potential adjustments in the feedback processes to improve engagement. Certain adjustments relate to the initial experience design of seeking and providing feedback by the consumers, while others concern the tools and prompts built into the platform feedback systems. The design includes both the design principles that can be adjusted to create immediate appeal and facilitate involvement, and design criteria that require more extensive testing and calibration before reaching critical levels of adjustment and widespread applicability while still being arguably necessary for any digitally enabled system. Keywords: Efficiency, Future, Integration, Consumer Feedback ,Digital Platforms ,Real-time Data, User Experience ,Continuous Improvement, Automation ,Personalization ,Analytics ,Engagement ,Scalability, Innovation, Decision-Making ,Transparency ,Responsiveness ,AI Integration, Metrics, Iteration 1. Introduction The 20th century has been called the century of the consumer and the brand and the prospect of the consumer taking charge of the future through mass organization in the public interest has been seriously entertained. However, national consumer federations within Europe have until now generally been considered neither national nor powerful and strident organizations of individualistic consumer associations have not emerged, even in the USA. The factors determining this slow advance of the consumer ombudsman thinkable in terms of the growth of capability at least four important typologies as regards levels of capability are outlined under which factors may be listed.