1 The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: The moderating role of future time perspective Ho Huy Tuu Svein Ottar Olsen Nguyen Huu Khoi * * Corresponding author Ho Huy Tuu, Associate Professor, Economics Faculty, Nha Trang University, 02, Nguyen Dinh Chieu, Nha Trang, Vietnam, e-mail: tuuhh@ntu.edu.vn Svein Ottar Olsen, Professor, School of Business and Economics, UiT - The Arctic University of Norway, N–9037 Tromsø, Norway, phone: + 47 97403132 / + 47 77 64 6133, e-mail: svein.o.olsen@uit.no * Nguyen Huu Khoi, PhD, Economics Faculty, Nha Trang University, 02, Nguyen Dinh Chieu, Nha Trang, Vietnam, e-mail: khoinh@ntu.edu.vn, ORCID: 0000-0002-6253-7263 Target journal: Conflict of Interest: The authors have no competing interests to declare that are relevant to the content of this article. Consent to Participate: All participants provided informed consent. Consent to Publish: The manuscript has been read and approved by all named authors. Ethics Approval: Ethics approval for the study was obtained from the Ethics Committee of Faculty of Economics, Nha Trang University (29/QD-KKT-DHNT). Credit authorship contribution statement Ho Huy Tuu: Conceptualization, Methodology, Investigation, Data screening, Formal analysis, Writing - original draft. Svein Ottar Olsen: Supervision, Conceptualization, Writing - original draft, Writing - review & editing. Nguyen Huu Khoi: Revising, Formatting paper, Submitting June, 2022