Journal of Advanced Research in Applied Sciences and Engineering Technology 42, Issue 1 (2024) 14-30 14 Journal of Advanced Research in Applied Sciences and Engineering Technology Journal homepage: https://semarakilmu.com.my/journals/index.php/applied_sciences_eng_tech/index ISSN: 2462-1943 The Digitalization Technology for Sustainable Rural Entrepreneurship: A Structured Review Norsamsinar Samsudin 1,* , Thuraiya Zakaria 1 , Juliana Osman 1 , Mohamad Rohieszan Ramdan 1 , Intan Khasumarlina Mohd Khalid 2 , Norhidayah Mohamad 3 , Hafizul Fahri Hanafi 4 , Sutanto Sastraredja 5 1 2 3 4 5 Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia Faculty of Arts Sustainability and Creative Industry, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia Faculty Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, 76100 Melaka, Malaysia Faculty of Computing and Meta-technology, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia Faculty of Mathematics and Natural Sciences, University of Sebelas Maret Surakarta, Indonesia ARTICLE INFO ABSTRACT Article history: Received 22 june 2023 Received in revised form 13 November 2023 Accepted 20 February 2024 Available online 26 March 2024 Digitalization technology has emerged as a critical tool for promoting and sustaining rural entrepreneurship by providing greater access to information and new business opportunities. It can enhance the competitiveness of rural entrepreneurs by enabling them to leverage e-commerce platforms, social media, and other digital tools to access the global market. However, the uneven distribution of digital infrastructure and the lack of digital literacy in rural areas can create significant barriers to digital adoption and pose challenges to promoting sustainable rural entrepreneurship. Hence, this paper aims to structurally review related studies from 2 databases (Scopus and EconBiz) by utilizing Preferred Reporting Items for Systematic Reviews and Meta- Analysis (PRISMA). A total of 30 papers were eligible for evaluation. The findings were discussed based on three themes: the role, challenges and opportunities, and impact of digitalization technology on rural entrepreneurship. The adoption of digitalization technology among rural entrepreneurs has the potential to drive economic growth, create employment opportunities, and foster sustainable development in rural areas. Keywords: Digital; Technology; Sustainable; Rural; Entrepreneurship 1. Introduction Digitalization technology is playing a vital role in promoting sustainable rural entrepreneurship. The COVID-19 pandemic has brought about rapid changes in the business environment and has shifted the focus to online platforms. With the development of digital technology, entrepreneurs in rural areas have greater access to information, which can help them identify new business opportunities and innovate [1]. However, there is a growing concern that digital development may generate higher disparities, which may prevent all entrepreneurs from benefitting from digitalization [2]. The capability approach can be used to reflect how different valuations of digital technology in rural entrepreneurs influence their attitude towards recognizing business opportunities and taking * Corresponding author. E-mail address: norsamsinar@fpe.upsi.edu.my https://doi.org/10.37934/araset.42.1.1430