Chapter 6 Business Strategy for Sustainable Development in the Digital Era: Green Management Umit Deniz Ilhan Abstract Technological developments in the historical process brought along trans- formations that have resulted in revolutions in industry. Starting with the First Industrial Revolution that took place in the second half of the eighteenth century, we have experienced revolutionary transformations, the driving forces of which were steam power (mechanisation), electricity (mass production), electronics and information technology (automation), and cyber-physical systems (digitalisation). Besides providing many opportunities and benefits for humanity, these transforma- tions have brought many threats regarding social, economic, technological, and environmental aspects. The awareness of these threats encouraged the development of the awareness of the need to protect the environment in its broadest sense with a collective consciousness. The understanding of sustainable development has devel- oped as a result of this collective consciousness and stands for not damaging the potentials of future generations to meet their own needs while meeting the needs of the present generations. In this regard, green management, which is all about implementing healthy, human, and environmentally friendly practices in business functions, has gained particular importance in digital era. Therefore, the future of green management appears promising for the sake of sustainable development. In this process, taking advantage of the opportunities offered by digital technologies will make it easier to achieve these benefits. Based on this framework, in this study, green management is examined as a business strategy for sustainable development in the digital era. Keywords Green management · Sustainable development · Business strategy · Global climate change · Digital transformation · Environmentally friendly technologies U. D. Ilhan (*) Institute of Social Sciences, İstinye University, İstanbul, Turkey e-mail: umit.ilhan@istinye.edu.tr © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 U. Hacioglu, T. Aksoy (eds.), Financial Ecosystem and Strategy in the Digital Era, Contributions to Finance and Accounting, https://doi.org/10.1007/978-3-030-72624-9_6 99