105 Management – Marketing - Tourism THE MODERN COMMERCE IN ROMANIA Lect. Ph.D. Rabontu Cecilia Irina University “ Constantin Brancusi” of Tg-Jiu Faculty of Economical Sciences, Romania Abstract: The big stores’ networks preferred so far to independently develop, and this thing will change at the same time with the development of the big dimension commercial centers that started appearing in Romania too, with serious extension perspectives. Another aspect that contributes to this tendency is also the fact that the plots of land are more and more hard to find and at huge prices when compared to those on the more developed markets in the west too, so that the renting of the locations will be a strategy more and more adopted in the extension of the retail networks on the local market. Keywords: The modern commerce, retail market, hypermarket, supermarket, discount and cash and carry The modern commerce comes off through the agency of the stores with considerable commercial surfaces and more and more bigger as in the case of the stores of the type hypermarket, supermarket, discount and cash and carry that are the places where the population prefer to do the shopping at the present time. The hypermarket is a type of store invented in France, in 1963, by the firm Carrefour, being a of sale point that individualizes itself, essentially, through : the surface for sale is of over 2.500 mp; the size of the assortment of merchandise : between 25 and 50 thousands references, of which 4000 from the food sector; the public food sector present with three rooms of consumption : restaurant, home town buffet (cafeteria), snack bar; the presence of all departments, even of those that practice the sale through the agency of salesmen ( meat, salami and sausages, cheese, vegetables-fruit ), in the help-yourselves flux; a cash register ( at the exit from the help-yourselves flux ) for every 200 mp of sale surface; the construction on a single level; the settlement, usually, at the periphery of the town; the availability of a large parking area ( 1200 parking places on an average ). In the last few years, the hypermarkets consolidated their “ locomotive “ role in the commercial centers where there are specialized dealers and service bidders. Thus, for example, in a period of 30 years, in France the hypermarket became the most dynamic form of commerce, getting to represent almost 21% of the total sales through en detail commerce. This spectacular dynamic of the hypermarkets was also sustained through the opening, outside France, of numerous of sale unities of French origin. Other European countries know, sometimes under other forms, the “ hypermarket “