183 Copyright © 2022, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 11 DOI: 10.4018/978-1-7998-9755-2.ch011 Ibrahim Uba Yusuf University of Maiduguri, Nigeria Adamkolo Mohammed Ibrahim University of Maiduguri, Nigeria Musa Alhaji Liman University of Maiduguri, Nigeria Emergence of Counternarrative Peace Media in the Northeast of Nigeria: Exploratory Review on Their Impacts and Prospects ABSTRACT The quest for a solution to the conﬂict is an issue of national concern. Nowadays, concerted eﬀorts are being made at individual and group levels to sustain peace. The dominant paradigm adopted in dousing the menace of conﬂicts in Nigeria has been the use of gun and militarisation. However, this approach has been widely criticised as full of human rights abuse and incapable of restoring lasting peace. Furthermore, evidence has shown that violent extremists have made eﬀective use of the media (directly or indirectly), especially cyberspace, to advance their propagandistic aims and radicalism. This chapter provides an exploratory review on understanding the impacts and prospects of peace media in the con- text of peacebuilding toward countering violent extremism and sustaining peace through peacebuilding using peace broadcast media in the northeast of Nigeria.