Naija Konnecti: Reconceptualising the Use of Radio for Social Change Bolu John FOLAYAN, PhD Department of Mass Communication McPherson University, Seriki Sotayo, Ogun State, Nigeria bolujohnfolayan@gmail.com & Ajibolu Taiwo BALOFIN. PhD Faculty of Healthcare Administration & Organizational Communication Virginia University of Lynchburg Virginia, USA abalofin@vul.edu Abstract One of the often-touted beautiful characteristics of Nigeria, the world's most populous Black Country, is its “unity in diversity”. At least 350 tribes make up the country, although there are four dominant ethnic groupings – Igbo, Hausa, Fulani, and Yoruba. Soon after the country secured independence from Britain on October 1, 1960, the famed "unity in diversity" began to witness tremors. The country survived a devastating civil war. Leadership became a big issue; internal-communal wars, banditry, corruption, political apathy, insecurity, and general intolerance have escalated in the past decade. It was with this background that Development Communication Research Centre, (DCRC), a not-for-profit organization, based in Lagos, conducted a baseline study on how the foregoing challenges could be resolved. the country had been spending billions of naira to acquire weapons and give palliatives to millions of people displaced because of these crises but largely ignored the need to re- 23 Journal of Communication and Media Technology Vol 6(1&2)