218 THE ROLE OF VILLAGE GOVERNMENT IN THE DEVELOPMENT OF TOURISM OBJECTS IN CEMAGI VILLAGE, MEMBWI DISTRICT, BADUNG REGENCY NI PUTU DIAN PRATIWI UDAYANI 1) , NYOMAN DIAH UTARI DEWI 2) Master of Public Administration, Ngurah Rai University, Denpasar 1) dian.pratiwiudayani@gmail.com, 2) diah.utari@unr.ac.id ABSTRAK Pelaksanaan penelitian ini dilakukan dengan tujuan untuk memahami peran pemerintah desa dalam mengembangkan sektor pariwisata di Desa Cemagi, serta mengidentifikasi apa saja yang menjadi factor-faktor yang berperan yang dilakukan oleh Pemerintah Kabupaten Badung. Penelitian ini menggunakan metode pendekatan kualitatif dalam pelaksanaannya dan menggunakan teknik sampel purposif. Hasil penelitain ini diketahui bahwa Pemerintah berperan sebagai pengusaha dan pengelola objek wisata tersebut serta melalui perencanaan dan pemantauan perkembangannya. Kata kunci: Peran Pemerintah, Pengembangan, Objek Wisata ABSTRACT This research was carried out with the aim of understanding the role of the village government in developing the tourism sector in Cemagi Village, as well as identifying what factors played a role in the Badung Regency Government. This research uses a qualitative approach in its implementation and uses a purposive sampling technique. The results of this research show that the Government plays a role as an entrepreneur and manager of these tourist attractions and through planning and monitoring their development. Keywords: Government Role, Development, Tourist Attractions INTRODUCTION An important part of every country's economic growth is its tourism industry. Currently, there is a lot of competition because of the important role and economic value of tourism. The Legal Writing Representative of BPK UJDIH Central Java/Titik Province (Fahmi et al., 2023)stated that modern tourism has the potential to boost national income, the economy and the standard of living of the entire community. Responsible, structured, well- planned, integrated and sustainable tourism is an integral part of the national development process. Apart from that, it also has a crucial role in maintaining religious values, cultural society, environmental sustainability and national interests. The authority of the village government includes basic village rights as well as the authority granted by the district or city according to the provisions regulated in Article 206 of Law Number 32 of 2004 concerning Regional Government. The act indicates the delegation of certain rights to municipalities by federal, provincial, or regional governments. The village government is also responsible for municipalities that receive assistance from that level of government, as well as other matters entrusted to the regional government in accordance with the provisions contained in Law Number 23 of 2014. The growth of rural tourism has consequences in the form of an increase in the number of city residents visiting rural areas to relax. This opens up opportunities for the area to develop through innovation and creativity. In order to attract investment and raise the profile of the region, tourism industrialization is very important. It should be remembered that there is a difference between industrialization and modernization in the context of tourism. Highlighting the unique attractions of different regions can be an effective way to promote tourism. A well-thought-out tourism industry management plan is needed to address the sector's huge impact on society and the economy. For example, according to (Ari Kusuma et al., 2023),Government Regulation Number 72 of 2005 concerning Villages, it is permissible for village communities to form and run their own households in accordance with the principles of democracy, participation, egalitarianism, fairness and regional diversity. According to Diterima Disetujui Dipublis Hal : 27 Desember 2023 : 06 Januari 2024 : 04 Maret 2024 : 218-222 http://journal.unmasmataram.ac.id/index.php/GARA Jurnal Ganec Swara Vol. 18, No.1, Maret 2024 ISSN 1978-0125 (Print); ISSN 2615-8116 (Online)