Howard Journal of Communications ISSN: 1064-6175 (Print) 1096-4649 (Online) Journal homepage: www.tandfonline.com/journals/uhjc20 Role of Passion and Emotions in Social Movements: BLM Activists’ Niche That Scaled Up the Movement in the Digital Sphere Sadia Ehsan Cheema & Nicholas Browning To cite this article: Sadia Ehsan Cheema & Nicholas Browning (09 Jul 2025): Role of Passion and Emotions in Social Movements: BLM Activists’ Niche That Scaled Up the Movement in the Digital Sphere, Howard Journal of Communications, DOI: 10.1080/10646175.2025.2530461 To link to this article: https://doi.org/10.1080/10646175.2025.2530461 Published online: 09 Jul 2025. Submit your article to this journal View related articles View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=uhjc20