Global Journal of Economic and Finance Research Vol. 02(02): 114-125, February 2025 Home Page: https://gjefr.com/index.php/gjefr e-ISSN: 3050-5348 p-ISSN: 3050-533X DOI URL:https://doi.org/10.55677/GJEFR/05-2025-Vol02E2 pg. 114 The Role of Proactive Marketing in Achieving Strategic Foresight: An Applied Study in the Iraqi Ministry of Communications Saja Hussein Ahmed 1 , Dr. Reyam Qasim Mohammed 2 1 Assistant Lecturer, University of Baghdad / College of Islamic Sciences 2 Lecturer, University of Baghdad / College of Islamic Sciences KEYWORDS: Proactive marketing, strategic foresight, marketing innovation, future environment analysis, strategic decisions Corresponding Author: Saja Hussein Ahmed Publication Date: 27 Feb-2025 DOI: 10.55677/GJEFR/05-2025-Vol02E2 License: This is an open access article under the CC BY 4.0 license: https://creativecommons.org/licenses/by/4.0/ ABSTRACT The current research aims to determine the extent of interest of the Ministry of Communications Iraqi) and its various sections in the proactive marketing process, and The extent of interest that directly reflects on the achievement of insight strategic, and thus it crystallized Research Problem Current from the launch of philosophical and intellectual theories to variables Search. To achieve the objectives of this research, two main hypotheses were formulated. The research relied on an applied approach. The research targeted the upper and middle managements in the ministry. (85) questionnaires were distributed to the research sample and (73) of them were retrieved. The current research concluded that there is a direct relationship and a positive impact of proactive marketing on strategic foresight. The most important of these hypotheses are: and The most prominent of which were: Regularly and periodically evaluate strategic performance using advanced tools to ensure that strategic objectives are achieved and that proactive marketing contributes effectively to strategic foresight. RESEARCH METHODOLOGY introduction: Environmental challenges have increased in the last two decades of the last century and have begun to put great pressure on organizations. Many essential factors have begun to emerge to enhance the success of any organization and its attempt to reach high levels of performance, including proactive marketing and strategic foresight, which are an equal mix between marketing and strategic topics that are important and necessary in drawing up future policies and determining strategies directed to keep pace with environmental developments and changes by investing in real and important opportunities proactively. Choosing the appropriate tools and factors to reach strategic insight that leads the organization to excellence and creativity. The idea of the current study was launched by addressing modern and contemporary topics that have a fundamental and distinctive role in achieving strategic performance for organizations in light of the challenges and changes that they face on an ongoing basis. First: research problem The problem of the current research is the possibility of achieving insight and prediction for leaders in light of the changing circumstances in the Iraqi Ministry of Communications through the Ministry’s adoption of proactive operations and tools in th e field of marketing and its readiness to adopt the philosophy of proactive marketing to help leaders and senior management reach a level of thinking and insight which in turn leads to achieving high and distinctive performance in order for them to make strategic decisions based on their vision of future business with complete clarity and transparency. Some of the following questions can be raised: 1- What are the most prominent difficulties facing the Ministry of Communications when applying proactive marketing concepts and methods? 2- Does the Ministry of Communications currently work according to the concepts of proactive marketing and strategic foresight? 3- What is the level of strategic foresight at the Iraqi Ministry of Communications?