ZIMBABWE EZEKIEL GUTI UNIVERSITY FACULTY OF BUSINESS, ECONOMICS & ACCOUNTING DEPARTMENT OF ECONOMICS AND BUSINESS SCIENCES THE INFLUENCE OF BRAND EQUITY ON FINANCIAL PERFORMANCE: A CASE STUDY OF OK ZIMBABWE LIMITED SUBMITED BY PETRONELER KATSUKUNYA R190035C A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE REWARD OF BACHELOR OF COMMERCE HOUNOURS IN PURCHASING AND SUPPLY CHAIN MANAGEMENT DEGREE MAY 2024 SUPERVISOR: MR KUSVABADIKA