Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=mmis20 Download by: [Library Services City University London] Date: 31 March 2016, At: 19:18 Journal of Management Information Systems ISSN: 0742-1222 (Print) 1557-928X (Online) Journal homepage: http://www.tandfonline.com/loi/mmis20 The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods? Wendy Hui , Byungjoon Yoo & Kar Yan Tam To cite this article: Wendy Hui , Byungjoon Yoo & Kar Yan Tam (2007) The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?, Journal of Management Information Systems, 24:3, 167-191 To link to this article: http://dx.doi.org/10.2753/MIS0742-1222240306 Published online: 08 Dec 2014. Submit your article to this journal Article views: 20 View related articles