INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS ISSN(print): 2643-9840, ISSN(online): 2643-9875 Volume 06 Issue 12 December 2023 DOI: 10.47191/ijmra/v6-i12-84, Impact Factor: 7.022 Page No. 6145-6160 IJMRA, Volume 6 Issue 12 December 2023 www.ijmra.in Page 6145 Childfree, an Existenalist Feminist Perspecve: A Crical Discourse Analysis of Youtube Crevox Content ' Mending Punya Anak Atau Tidak Punya Anak???’ Nurul Khoiriyah 1 , Diana Anggraeni 2 , Muhamad Rosit 3 , Mashadi Said 4 1,2,3,4 Faculty of Communication, Universitas Pancasila ABSTRACT: This research explores the phenomenon of Childfree as a life choice, particularly within the context of the 21st century. Despite the increasing number of women opting to live without children voluntarily, society often perceives this choice as a deviation from women's inherent nature. The objective of this research is to examine how the childfree discourse is portrayed in Cretivox's YouTube content titled "Mending Punya Anak Atau Tidak Punya Anak???" (Is it better to have children or not to have children???) from an existentialist feminist perspective. To achieve this goal, the research employs Norman Fairclough's critical discourse analysis model within a qualitative descriptive approach. The findings of the research reveal that Cretivox frames the childfree issue as an individual's life choice deserving respect within the private sphere, free from judgment. The producer, Cretivox, advocates for childfree content as a means to counteract the social stigma associated with choosing not to have children. This aligns with the existentialist feminist viewpoint of Simone de Beauvoir, emphasizing that women's destinies should not be dictated by biological factors, and they should maintain control over their bodies. KEYWORDS: childfree, crical discourse analysis, existenalist feminism INTRODUCTION The term "childfree" originated in Western countries during the 1970s. However, the phenomenon itself dates back to the 1930s in the United States, emerging as a response to the challenges posed by the Great Depression or malaise crisis, resulting in widespread economic devastation (Chrastil, 2020, p. 85). The economic hardships of the time had a profound impact on family life in the United States, compelling couples to delay marriage and causing a significant decline in birth rates—marking a notable historical occurrence (Pells & Romer, 2023). This period of economic depression not only influenced family planning decisions but also contributed to the birth of the childfree phenomenon. Interestingly, the childfree discourse bears resemblance to the trajectory of feminism, which advocates for gender equality and women's freedom rights (Smith & Robinson, 2022, p. 9). In essence, the childfree movement can be seen as aligning with the broader pursuit of equality and individual autonomy characteristic of feminist ideals. The childfree phenomenon in Indonesia gained prominence as a topic of discussion following a notable statement by influencer Gita Savitri Devi in 2018. The conversation resurfaced on February 7, 2022, when she asserted on Instagram that choosing to live without children was a key to eternal youth (Raizza, 2023). This declaration stirred diverse reactions among netizens, sparking both support and dissent. Numerous studies have delved into the childfree trend in Indonesia. For instance, Rizka et al. (2021) revealed that couples' decisions to embrace a childfree lifestyle stem from various factors such as a lack of motivation for parenthood, financial considerations, pursuit of professional goals, physical health concerns, and personal beliefs aligning with concerns about overpopulation. Cornellia et al. (2022) approached childfree from the perspective of Jean-Paul Sartre's utilitarianism and existentialism, arguing that it is a legitimate choice as it pertains to individual rights and interests. Meanwhile, Jenuri et al. (2022) explored the generational divide, finding that 58.7% of Generation Z held a contra stance. They believe that the childfree choice contradicts the essence of womanhood, disrupts generational continuity, and is inconsistent with religious norms, viewing children as a divine gift. Furthermore, except for health-related considerations, they perceive childfree decisions as selfish. Moreover, research conducted by Nugroho et al. (2022) underscores the significant impact of the feminist movement on the lives of Japanese women. The waning influence of patriarchal culture has paved the way for the acceptance of a childfree