Manager-The British Journal of Administrative Management ISSN - 1746 1278 Volume 58 Issue 156 Nov 2022 Industry Qualifications, The Institute of Administrative Management, UK | 17 IMPACT OF MARKETING STRATEGY FOR THE COMPETITIVENESS OF MODERN ENTERPRISES WITH SPECIAL REFERENCE TO INDIAN COMPANIES Dr. Zamarrud Ansari Assistant Professor, MBA Department, Sinhgad Institute of Business Administration and Research, Kondhwa, Pune, Maharashtra, India. Simnalika Kushwaha Senior Lecturer, Marketing, Prestige Institute of Management and Research, Indore (UG Campus), M.P., India. Dr. Chidanand G Byahatti Associate Professor, Department of Management and Research Centre, BLDEA's A S Patil College of Commerce (Autonomous), Vijayapur, Karnataka, India. Dr. P. Pathamuthu Assistant Professor, MEPCO School of Management Studies, MEPCO Schlenk Engineering College (Autonomous), Sivakasi, Virudhunagar District, Tamil Nadu State, India. S. Ajith Kumar Assistant Professor, MEPCO School of Management Studies, MEPCO Schlenk Engineering College (Autonomous), Sivakasi, Virudhunagar District, Tamil Nadu State, India Abstract: The focus of this paper is on how contemporary Indian businesses can use a survey of their clientele to validate the efficacy of their marketing tactics, which are based on the marketing mix. Through the use of pre-existing theoretical framework, the survey's logical perspective on customers has been incorporated. Since small scale industries form a crucial part of the industrial background of the country and the employment generator segment of the economy, empirical research of SMEs in Delhi/NCR (India) would add to the existing body of knowledge and allow the government to better allocate resources. In addition, a one-sample t-test and exploratory factor analysis provide support for the idea that business owners should broaden their horizons in order to spark fresh ideas. According to the data, businesses and consumers aren't effectively communicating with one another. The study's results provide guidance for the service provider. Keywords: Marketing, Product, Price, Place, Promotion, Strategies