Formosa Journal of Science and Technology (FJST) Vol.3, No.8, 2024: 1935-1954 1935 ( ISSN-E: 2964-6804 DOI: https://doi.org/10.55927/fjst.v3i8.10862 https://journal.formosapublisher.org/index.php/fjst Digital Empowerment: Transformation of Women's Body Display Norms in the Age of Social Media Ali Bai 1 , Morteza Vahedian 2 , Hassan Hessari 3* , Mohammad Bai 4 , Rashin Ghahreman 5 , Hasan Piri 6 1 Wilson College of Business, University of Northern Iowa 2,6 Department of Sociology, College of Humanities, University of Kashan 3 Department of Business Information Technology, Pamplin College of Business, Virginia Tech 4 Faculty of Fine Arts, University of Tehran 5 College of Education and Human Ecology, Ohio State University Corresponding Author: Hassan Hessari, hassanhessari@vt.edu A R T I C L E I N F O R E A B S T R A C T Keywords: Digital Empowerment, Social Media, Body display, Physical capital, Self- manifestation, Identity Construction Received: 12, July Revised: 26, July Accepted: 28, August ©2024 Bai, Vahedian, Hessari, Bai, Ghahreman, Piri: This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International. The increasing prominence of body display on social media has transformed how women engage with self-presentation and identity construction. This study examines the role of digital platforms, particularly Instagram, in reshaping norms surrounding body image and physical capital. Through 29 in-depth interviews, the research explores how women navigate digital spaces to express their identities, often challenging traditional societal expectations. Social media provides a unique environment where users can both display and reconfigure their physical appearance, empowering women to redefine their self-image. However, the freedom offered by these platforms also introduces challenges, such as heightened body dissatisfaction and mental health concerns, driven by the pressures of online visibility and comparison.