GBS IMPACT Volume 11, Issue - 01, January - June 2025, ISSN: 2454- 8545 167 https://doi.org/10.58419/gbs.v11i1.1112515 CRAFT HERITAGE: A SYNTHESIS OF RESILIENCE AND REVOLUTION Dr. Surabhi Srivastava Senior Researcher, School of Heritage Tourism Museology and Archaeology, University of Kota, Kota, Rajasthan surabhi3k@gmail.com ABSTRACT Research Background: Craft heritage is the art of manifestation of cultural landscape into tangible and intangible. These are the mirror of the cultural & artistic identity of the craftsmen. This legacy has the potential to complement economic and social power to the community and Nation. This study worked on living craft (tangible, intangible, performing) that has its historical significance. Purpose and Outcome: The study aims to identify the craft heritage not as an object but as a performance skill. The potential of intangible cultural heritage is not limited to showcase of past but it adds in creating new economic resources for community. The study had taken a case study of Hadoti region, Rajasthan, India. The study concluded that the craft heritage are economic viable with the prospective of preservation of cultural heritage. Methods: This is an informative study with exploratory design that involved a thorough evaluation of the body of literature. For primary data, unstructured Interview approach with open-ended questions was asked to the artists of craft heritage of Hadoti region, Rajasthan. Sentiment analysis approached to quantify the feelings of craftsmen to understand their perspective towards the future of crafting. Future Prospects: Youth involvement in traditional handicrafts will not only preserve cultural heritage but also preserve indigenous skills. It becomes a significant indicator of community involvement in the strategy of heritage preservation. Social indicators can contribute to conservation projects that can improve living conditions in an economic context. Keywords: craft heritage, community, empowerment, preservation, cultural heritage, Hadoti region, craftsmen. 1. INTRODUCTION “Craft” refers to a broad category of creative endeavours that are often characterised by their connection to practical or useful items or by their utilisation of locally accessible natural resources such as clay, glass, wood, metal, cloth, and fibre. Artists and craftspeople use both intellectual and technical creativity and proficiency, with a strong focus on personal expression and/or cultural content, to create their works largely in a studio environment, either alone or with a small group of competent persons. Each piece of art tells a unique tale of struggle, grief, and happiness, making it unique from the others. Crafts serve as a bridge between culture and the next generation.