221 Malaysian Journal of Learning and Instruction: Special Issues 2017: 221-255 THE DESIGN AND DEVELOPMENT OF MobiEko: A MOBILE EDUCATIONAL APP FOR MICROECONOMICS MODULE Mohamad Siri Muslimin, Norazah Mohd Nordin, Ahmad Zamri Mansor & Melor Md Yunus Faculty of Education Universiti Kebangsaan Malaysia, Malaysia Corresponding author: msiri@siswa.ukm.edu.my ABSTRACT Purpose – The purpose of this study is to presents the steps taken to produce a mobile learning application framework to learn Microeconomics for which is named “MobiEko Apps”. Mobile learning application is utilized because the framework enables seamless access between all the involved actors. The design and development of an application prototype in this study are based on the ADDIE instructional design model. Methodology – This study was conducted to develop an educational mobile application for Microeconomics by eliciting learning content and evaluating learners’ satisfaction after the use of app. The design and development of an application prototype in this study are based on the ADDIE instructional design model (Analysis, Design, Development, Implementation, and Evaluation). This approach provides educators with useful, clearly defined stages for the effective implementation of instruction. Five stages comprise the framework, each with its own distinct purpose and function in the progression of instructional design. In this study, Prototype applications that want to produce is an education material in the form of mobile application based on Android platform to support teaching and learning activities in the classroom. Findings – A systematic research framework using ADDIE (Analyze, Design, Develop, Implement, and Evaluate) approach is proposed to produce mobile application (MobiEko app) by dividing the content of the application into four main activities namely as