International Journal of Innovative Technology and Exploring Engineering (IJITEE) ISSN: 2278-3075, Volume-9 Issue-2, December 2019 4921 Retrieval Number: B7621129219/2019©BEIESP DOI: 10.35940/ijitee.B7621.129219 Published By: Blue Eyes Intelligence Engineering & Sciences Publication User Generated Big Data Analysis of Customer Ratings of Beaches in Andaman and Nicobar Islands of India Anagha Prem, Sangeetha Gunasekar, Dileep G Menon Abstract: In this study, we analyse user-generated content of beach tourist attractions across Andaman and Nicobar Islands in India to find the factors that influence tourist experience in terms of customer satisfaction in island beach destinations. The study is conducted to identify the specific attributes of beach tourism that has positive and negative influence over the high rating provided on online review portals. The study is conducted over the reviews obtained from online reviews over Trip Advisor. Text analytics and logistic regression is used to find the various attributing factors that affect the customer satisfaction in the form of rating. The online data is collected and the unique words are identified with respect to the frequency of occurrence of the unique words in the reviews and taken for analysis. The results indicate that there is more influence of factors such as cleanliness of the beach, the accommodation facilities available and the various beach activities in inducing better satisfaction among the tourists than the scenic beauty of the place. The study has policy implications as the tourism development activities undertaken by the government of Andaman & Nicobar Islands must focus on the positive influencing factors and focus should be given on the factors such as better restaurant facilities, crowd management and shopping facilities in order to enhance the tourist experience at Andaman & Nicobar Islands. Index terms-Beach tourism, online review analysis I. INTRODUCTION Academic research has focused on island tourism since several years [1] [2]. While themes covering economic impact of foreign revenue earned [3][4], sustainability of island tourist destinations [5], coastal scenery assessments [6], cruise experience [7];[8], eco-tourism and resulting conflicts between human settlements, increasing tourist footfalls and ecological sustainability of islands [9] have been the focus of several studies in the literature, not many have analysed the reactions of tourists visiting different tourist attractions across an island destination using user-generated content analysis [10]. Tourism industry with a revenue of US$733 billion and employment at 8% of global workforce, is expected to see over 1.6 billion international tourists by 2020 (UNWTO, 2008). Beaches are the most popular tourist attractions in islands. Many studies highlight the importance of beaches as a tourist destination in the literature [10]; [11]. The studies pertaining to Andaman & Nicobar Islands of India are scant in the literature. Revised Manuscript Received on December 05, 2019. Anagha Prem, School of Business, Amrita Vishwa Vidyapeetham Coimbatore, India Sangeetha Gunasekar, School of Business, Amrita Vishwa VidyapeethamCoimbatore, India Dileep G Menon, School of Business, Amrita Vishwa Vidyapeetham Coimbatore, India One of the few studies that have focused on these islands [12] estimate the carrying capacity of beaches at Andaman & Nicobar Islands and find that while the islands tourist carrying capacity is well within the limits, accommodation and other infrastructure needs to be improved to at least match the effective carrying capacity of these islands. Others like [13] find these islands to have a high potential for ecotourism. The Andaman & Nicobar Islands of India are bestowed with beautiful coastline and sandy beaches and are a growing attraction for tourists across the world. The present study use the user generated content (online reviews from Tip Advisor) of tourist attractions across Andaman & Nicobar Islands to understand the factors that influence tourist experience in terms of customer satisfaction. These islands of India are endowed with some of most beautiful white-sand beaches, mangrove forests, a large number of rare species of flora and fauna [14]. It is a growing tourist destination of India comprising of over 572 islands, islets and rocks, of which only 38 are inhabited. Most of these islands have forest cover with substantial parts under reserve and protected forest area that are earmarked as primitive tribal reserves. Contact with local tribes is restricted. The islands hold the potential to grow into one of the most attractive tourist destinations of India. The inflow of tourists increased over the years as clearly seen in Figure 1 with domestic tourists showing stronger increasing growth trends.This increasing trend of domestic as well as foreign tourism can be capitalised for the growth of the tourism industry and there by the economy. The data was sourced from Basic Statistics 2016-17, Directorate of Economic and Statistics, Andaman and Nicobar Administration. Fig1: Tourist arrival (foreign and domestic) at Andaman and Nicobar Island Tourist arrival in lakhs years Domestic Foreign