The role of process innovativeness in the development of
environmental innovativeness capability
Jorge A. Rodriguez
a
, Frank Wiengarten
b, *
a
ESPAE Graduate School of Management, Avenida Vicente Rocafuerte, Guayaquil 090313, Ecuador
b
ESADE Business School, Av. de la Torre Blanca, 59, 08172 Sant Cugat Del Valles, Barcelona, Spain
article info
Article history:
Received 28 April 2016
Received in revised form
2 November 2016
Accepted 6 November 2016
Available online xxx
Keywords:
Environmental innovativeness capability
Process innovativeness capability
Stakeholders R&D cooperation
abstract
Previous research suggests that innovation resources (i.e. internal and external Research & Development,
acquisition of machinery, hardware, software, patents, and licenses) enhance environmental innovations.
However, it is unknown how these resources should be deployed to develop environmental innova-
tiveness capability. This research builds upon the resource management framework and proposes that
environmental innovativeness capability is developed, at the firm level, through a two-sequenced
bundling process. First, innovation resources are bundled into process innovativeness capability. Then,
process innovativeness capability is extended to develop environmental innovativeness capability. The
proposed model is tested with data collected through the 2008 Community Innovation Survey in Ger-
many. The results confirm this two-sequenced bundling process. Specifically, results indicate that in-
ternal, external, hybrid innovation resources, and knowledge brought through Research & Development
cooperation with suppliers are bundled into process innovativeness capability. Then, process innova-
tiveness capability is extended and bundled with the knowledge brought through Research & Devel-
opment cooperation with public research institutions into environmental innovativeness capability.
These results are important because they provide a much-needed understanding on the development of
firm level capabilities to undertake environmental innovations. Finally, this paper recommends man-
agers to deploy their innovation resources to build capabilities on innovating processes, which in turn is
the base for developing environmental innovativeness.
© 2016 Elsevier Ltd. All rights reserved.
1. Introduction
Climate change has put pressure on managers to reduce their
consumption of fossil-generated energy, and to eliminate waste
and residuals along their production processes (Plambeck and
Toktay, 2013). Consequently, firms need to adopt environmental
technologies to substitute hazardous material, enhance energy ef-
ficiency, reduce water consumption, and change towards renew-
able sources of energy. However, firms usually lack the knowledge
to cope with the ever increasing sustainability demands from
multiple stakeholders (Horbach, 2008). Additionally, the required
knowledge spans several domains, and is usually owned by orga-
nizations outside the industry, or in fields where firms have little
familiarity (Ghisetti et al., 2015). Therefore, to adopt or develop
environmental technologies, firms either have to find new ways to
use their existing resources, or have to bring in new resources.
Environmental innovation is defined as “the production, assimi-
lation or exploitation of a product, production process, service or
management or business method that is novel to the firm [or organi-
zation] and which results, throughout its life cycle, in a reduction of
environmental risk, pollution and other negative impacts of resources
use (including energy use) compared to relevant alternatives” (Kemp
and Pearson, 2007, p. 10). Researchers have identified three main
antecedents of environmental innovation: (1) Pressure from the
government (e.g. taxes and subsidies); (2) pressure from con-
sumers and industry norms; and (3) innovation resources. Inno-
vation resources are classified into internal R&D, external R&D,
hybrid resources (i.e. acquisition of machinery, software, patents,
and licenses), and R&D cooperation with stakeholders (Cainelli
et al., 2015; De Marchi, 2012; Horbach, 2008; Kesidou and
Demirel, 2012). Previous research on environmental innovation
has built upon the resource-based view (RBV) to argue that inno-
vation resources enable environmentally innovative firms to
distinguish themselves from non-environmentally innovative firms
* Corresponding author.
E-mail address: frank.wiengarten@esade.edu (F. Wiengarten).
Contents lists available at ScienceDirect
Journal of Cleaner Production
journal homepage: www.elsevier.com/locate/jclepro
http://dx.doi.org/10.1016/j.jclepro.2016.11.033
0959-6526/© 2016 Elsevier Ltd. All rights reserved.
Journal of Cleaner Production xxx (2016) 1e12
Please cite this article in press as: Rodriguez, J.A., Wiengarten, F., The role of process innovativeness in the development of environmental
innovativeness capability, Journal of Cleaner Production (2016), http://dx.doi.org/10.1016/j.jclepro.2016.11.033