The Journal of Social Sciences Research ISSN(e): 2411-9458, ISSN(p): 2413-6670 Special Issue. 5, pp: 701-709, 2018 URL: https://arpgweb.com/journal/journal/7/special_issue DOI: https://doi.org/10.32861/jssr.spi5.701-709 Academic Research Publishing Group *Corresponding Author 701 Original Research Open Access Introducing the Practices of Shariah-Compliant Hotel (Sch) In Shah Alam Ahmad Pitra * Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia Amat Taap Manshor Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia Jacquline Tham Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia Ferdous Azam Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia Eddy Yusuf Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia Abstract Shariah-Compliant Hotel (SCH) is a new innovative concept in the field of the hotel which is growing rapidly in this upscale business. The purpose of this study is to measure the service Quality of Shariah-Compliant Hotel (SCH) on Muslim Customer in Shah Alam to achieve the objective, the journal uses the observation method which is to spread the questionnaire. The population is all guest that have stayed at Islamic hotel in Shah Alam with a total sample of 120 guests. This study using the convenient sampling method. This finding is helpful to find out the important points in the Shariah-Compliant Hotel to serve as a benchmark that the variables used in this journal. Through this data, businesses can see what guest ‘need and want' in the SCH concept. This research will emphasize the variable supporting factors of customer satisfaction such as facilities, restaurants, grooming staff, and building design. Overall, all variables, get good responses from respondents, which is more than four (> 4, Agree). Therefore, these four variables are very important to get customer satisfaction that will sustain customer loyalty. Keywords: Sharia-compliant hotel; Practices. CC BY: Creative Commons Attribution License 4.0 1. Introduction The main goal is to attract Muslim visitor from outside to Malaysia. Thus, increasing the percentage of tourist coming to Malaysia (Samori and Zakiah, 2013). Service Quality (SQ) need to be leveled to improve the quality of service provided by the staff to the guest. The tourist from the Middle East or Islamic countries is the main target as an attraction to expand Islamic tourism. Service Quality is a component to the halal products, according to Ball and Haque (2003) ‘', what do Muslim customers in Malaysia perceive to be the key attribute of quality in service? The word Islam come from the root of ‘Aslama' which mean either to ‘be safe', ‘peace' or surrender to Allah'' (Ball et al., 1997). The key to Service Quality (SQ) itself is halal service and halal products that are prioritized by Malaysian people. Malaysia's population is an Islamic majority that the Qur'an is the source of Shariah as a guide. If the tourist comes to Malaysia will make rapidly increase economic growth (GDP) Gross Domestic product will get better because tourist will spend their money to buy a local product and of course they will be subject to tax which is for income state's (Bashir, 2011). 2. Literature 2.1. Shariah-Compliant Hotel (SCH) Hotel is the most powerful figure in determining huge success levels for both Asian and Western travelers. To fulfill the traveler's satisfaction, hotel directors need to give new endeavors for skill improvement. Likewise, hoteliers ought to find out that all representatives are involved in updating quality guidelines and making them realize that a warm and cheerful gathering is essential to their occupation (Afroza and Parvin, 2014). The studies will benefit traveler through the Islamic hospitality approaches which to strengthen Shariah-Compliant Hotel (SCH) in Asia (Norzafir, 2014). When representatives of customer-oriented hotel get a predominant benefit as an agent of the hotel, the hotel will take strides and will have a coordinate relationship with prepare fit after framework usage (Fan and Ku, 2010). Owing to the ever-changing advertising environment and competitive weights within the hotel industries, the hotel management will always put their efforts into improvising SCH services and facilities in order to boost hotel revenue. Hospitality industry that is very rapidly developing which is a challenge that is not easy for the businessman. So that the quality of service increase according to customer demand. Therefore the Shariah-Compliant Hotel (SCH) is