ISSN:2279-0373 Online-ISSN:2321-726X Issue January-June2024 AnInternationalJournal ofResearchinManagement JAIPURIA SCHOOLOFBUSINESS A EMPOWER RENTHUSEEXCEL Indirapuram,Ghaziabad PGDMprogramme:AICTEapproved,NBAaccredited,MBAequivalencebyAlU 78 i-lead OJAS EXPANDING KNOWLEDGE HORIZON CONTENTS DIGITALTRANSFORMATIONANDCONSUMERBEHAVIOR OmPrakashYadav,RajKumarTeotia PIONEERINGSUSTAINABILITY:GREENFINANCEAND INVESTMENTSHAPINGTOMORROW'SECONOMY RajkumarTeotia,SurbhiTyagi,DeepakKumar,Kirti CONFLICTRESOLUTIONTECHNIQUESUSEDBY EMPLOYEES:AREVIEW GoparajuPurnaSudhakar DIGITALIZINGHR:UNRAVELLINGTHЕIMPАСT ONORGANIZATIONALPERFORMANCE RituSaxena ASTUDYONINTERGENERATIONALPERSPECTIVES ONELDERRIGHTS:SOCIO-LEGALCHALLENGESAND SOLUTIONSINCONTEMPORARYSOCIETY RijulSen,Dr.AlkaSharma GOOGLETAGMANAGER(GTM):ACONCЕРТ DeepakSingh