Research Paper Impact Factor: 3.996 Peer Reviewed & Indexed Journal IJMSRR E- ISSN - 2349-6746 ISSN -2349-6738 International Journal of Management and Social Science Research Review, Vol.1, Issue – 24, June-2016 Page 225 A STUDY ON IMPLEMENTATION OF KNOWLEDGE MANAGEMENT IN ORGANIZATIONS- TOWARDS THE FOCUS OF DEVELOPING CSR S. Bhawiya Roopaa* Dr. V. Suresh Kumar** * Research Scholar, Department of Business Administration, Rajah Serfoji Government College, Thanjavur. **Assistant Professor, Department of Business Administration, Rajah Serfoji Government College, Thanjavur. Abstract Effective use of knowledge has been crucial to the organization’s survival and success in competitive global markets and has a strong potential to problems solving, decision making, organizational performance enhancements and innovation. Hence this paper focused into the implementation of the knowledge management from the CSR perspective and also investigates the positive impact on KM developing CSR in organizations.CSR is much broader than charitable activities, philanthropy and community involvement. It embraces business practices, including environmental management systems, human resource policy and strategic investment for a sustainable future. The objective of the paper are to find out the knowledge management strategies developing CSR and how it intends to create new innovative plans for organization development. The primary data is used for the research study collected from various private and public sectors. The result of the research study shows that KM helps the organizations to build sustainable competitive advantage and strengthens the organizations towards their commitment in CSR Key Words: KM, Knowledge Management, Learning, Organizational Performance, CSR. 1.1 Introduction According to Bukowitz and Williams (1999) knowledge management is the set of procedure utilized by the organization to generate capital from its knowledge-based assets or intellectual. The rich service industry of Knowledge is nourishing rapidly than ever before and the greater numbers of the new jobs are demanding by the knowledge workers. In order to enhance organisational knowledge, KM must be involved across the entire knowledge spectrum. It must help knowledge development at all levels and facilitate & promote its diffusion to individuals, groups, and/or across the entire firm, in accordance with the organization's requirements.KM practices must first identify ways to encourage and stimulate the ability of employees to develop new knowledge. KM is also important for organizations that continually face downsizing or a high turnover percentage due to the nature of the industry .organisation’s strategic objectives, should help to identify the knowledge management priorities for your organisation. In this regard, Corporate Social Responsibility (CSR) has recently gained prominent attention as a critical factor affecting success and image of businesses. Implementing knowledge management in CSR activities is not a mechanistic process. It involves introducing new practices, new tools and techniques, developing skills and changing behaviours that lead to improve the organization image to a greater extent. Companies increasingly find themselves under pressure to adopt socially responsible forms of operation. Since organizational change is crucially influenced by knowledge creation and sense-making, this paper aims to determine how knowledge management (KM) processes can foster progress towards corporate social responsibility (CSR). 1.2 Review of Literature American Production and Quality Control (1995) defines knowledge management in terms of, “the identification of processes and strategies, leveraging and capturing knowledge.”The worldwide majority organizations were implementing knowledge management and have found it comparably convenient to use process and technology in place, on the contrary greater challenges have been caused by the people and their leadership capabilities Davenport and Prusak (1998, 2000) justify that at human level sharing must be initiated and once it works its application on technology will generate positive consequences. Many preceding models failed due to the reason that their focus was on technology not on humans but not on humans. The human has that ability to dissect and inter-relate the information provided to it, while technology has no capability to examine the information. According to Love, P. D., Edum-Fotwe, F., and Irani, Z, effective KM facilitates innovation, reduces project duration, and can improve both quality and customer satisfaction. Hamid (2008), Weber (2007) approved that knowledge has to be up dated continuously in order to stay in the competitive race. Due to this bring revision and change in processes; it will help to keep the competitive advantage intact.