Proc. of International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA 2025) 7-9 August 2025, Antalya-Türkiye 979-8-3315-3562-9/25/$31.00 ©2025 IEEE AI-Driven Innovation in Film Set Design: Toward Automated and Immersive Virtual Production Riham Hilal Faculty of Art & Design (Egypt- Japan University of Science and Technology E-JUST) Alexandria, Egypt riham.hilal@ejust.edu.eg riham.hilal@alexu.edu.eg Abstract— This paper examines the revolutionary role of Artificial Intelligence (AI) in modern film production design with specific reference to ways through which it can be employed for automating scene creation, facilitating previsualization, and simplifying digital scenography operations. A conceptual framework is outlined for automating scene construction and virtual set visualization through AI tools such as Midjourney, DALL·E, and Script Book. The system integrates script-driven scene extraction, generative visual layout, asset deployment in 3D engines, and real-time camera planning. Through qualitative analysis of case studies like Ex Machina, The Irishman, and Blade Runner 2049. The research demonstrates the potential of AI to streamline production workflows and enhance efficiency without compromising on visual realism. The paper also addresses the ethical and legal issues around deepfakes, digital avatars, and data ownership in AI pipelines. This blend of technical innovation and social responsibility provides a glimpse into the smart, immersive, and ethically conscious filmmaking of the future. Keywords— Artificial Intelligence in Film Production AI in Production Design , Virtual Production and Digital Scenography , Machine Learning in Filmmaking, AI-driven Set Design I. INTRODUCTION The rapid advancement of Artificial Intelligence (AI) has significantly influenced various creative industries, including film production and design. In contemporary cinema, AI-driven technologies such as machine learning, computer vision, and virtual production tools are transforming traditional workflows, enhancing efficiency, and expanding artistic possibilities. Production design, a crucial element in visual storytelling, is undergoing a paradigm shift as AI-powered systems enable automated set creation, real-time environmental simulations, and adaptive lighting techniques. Filmmakers and production designers are increasingly integrating AI to streamline pre-visualization, optimize set logistics, and develop hyper-realistic virtual environments Case studies of recent productions illustrate how AI supports digital scenography, procedural asset generation, and intelligent automation, potentially enhancing efficiency and reducing repetitive manual tasks while preserving creative intent. However, this technological evolution also raises critical questions about the balance between automation and artistic vision, as well as the ethical implications of AI’s role in creative decision-making. This paper explores the transformative impact of AI on film set and production design, examining how intelligent systems contribute to immersive storytelling and redefining traditional design methodologies. Through an analysis of AI-driven tools and real-world applications, the study aims to highlight both the opportunities and challenges AI presents in shaping the future of cinematic production. A. The need for AI-driven transformation in production design The integration of Artificial Intelligence (AI) into film production design is becoming increasingly imperative as the industry seeks to enhance efficiency, creativity, and adaptability. AI technologies offer innovative solutions that streamline complex processes, reduce production costs, and open new avenues for artistic expression [1] For instance, AI can assist production designers in rapidly generating visual concepts during early creative discussions, utilizing applications like Midjourney or DALL-E to present various styles and lighting scenarios, thereby facilitating more informed decision-making , Furthermore, AI enables filmmakers to create more visually stunning and immersive environments, revolutionizing traditional production design methodologies The adoption of AI in production design is not about replacing human creativity but augmenting it, providing designers with advanced tools to bring their visions to life more effectively [2] As the film industry continues to evolve, embracing AI-driven transformation in production design is essential to remain competitive and to harness the full potential of technological advancements. The objectives of this study are to explore the impact of AI on film production, particularly in enhancing production design