Jurnal Widya Laksmi (Jurnal Pengabdian Kepada Masyarakat) | 415 Jurnal WIDYA LAKSMI | http://jurnalwidyalaksmi.com Vol 5 | No 2 | July 2025 e-ISSN : 2774-9940| p-ISSN : 2775-0191| DOI : 10.59458/jwl.v5i2.183 Penerbit : Yayasan Lavandaia Dharma Bali This is an open access article under the CC BY-SA license. © 2025 The Author(s). Published by Yayasan Lavandaia Dharma Bali EDUKASI AFFILIATE MARKETING DAN PERSONAL BRANDING UNTUK AFFILIATOR DI MEDIA SOSIAL Cherry Kartika 1* , RA. Loretta Kartikasari 2 1*,2 Fakultas Ilmu Komunikasi, Universitas Mercu Buana Jalan Meruya Selatan No. 1, Jakarta 11650, Indonesia e-mail: cherry.kartika@mercubuana.ac.id 1* , dya.loretta@mercubuana.ac.id 2 Received : Juni, 2025 Accepted : Juli, 2025 Published : Juli, 2025 Abstrak Kegiatan pengabdian masyarakat ini berfokus pada pemberian keterampilan affiliate marketing dan personal branding di media sosial kepada siswa-siswi SMKN 49 Jakarta. Affiliate marketing di media sosial berkembang pesat dan menjadi peluang memperoleh pendapatan yang menarik, akan tetapi memerlukan pemahaman tentang cara kerja affiliate marketing, teknis pembuatan konten, hingga personal branding. Siswa-siswi menghadapi masalah kurangnya pengetahuan terkini terkait affiliate marketing, kesulitan membangun kepercayaan audiens, hingga kebingungan akibat banyaknya informasi yang beredar di internet. Kegiatan ini memberi pemahaman dasar tentang affiliate marketing, personal branding sebagai pendukung kegiatan affiliate marketing, dan cara mengidentifikasi penipuan berkedok program affiliate marketing. Metode pelaksanaan meliputi pemaparan materi, diskusi, role-playing, dan penugasan rencana aksi individu. Hasil yang diharapkan adalah peningkatan pengetahuan siswa tentang affiliate marketing, personal branding dan etika di dunia maya, serta pemahaman tentang cara mengidentifikasi penipuan berkedok affiliate marketing. Kata Kunci: Komunikasi, Media Sosial, Personal Branding, Digital Marketing, Affiliate Marketing Abstract This community service activity focuses on providing affiliate marketing and personal branding skills on social media to students of SMKN 49 Jakarta. Affiliate marketing on social media is rapidly growing and presents an attractive income opportunity, but it requires an understanding of how affiliate marketing works, content creation techniques, and personal branding. Students face challenges such as a lack of up-to-date knowledge regarding affiliate marketing, difficulty building audience trust, and confusion due to the abundance of information circulating on the internet. This activity provides a basic understanding of affiliate marketing, personal branding as a support for affiliate marketing activities, and how to identify scams disguised as affiliate marketing programs. The implementation methods include material presentation, discussion, role-playing, and individual action plan assignments. The expected outcomes are an increase in students' knowledge of affiliate marketing, online personal branding and ethics, also an understanding of how to identify scams disguised as affiliate marketing. Keywords: Communication, Social Media, Personal Branding, Digital Marketing, Affiliate Pendahuluan Dalam lanskap digital yang terus berkembang ini, affiliate marketing di media sosial muncul sebagai salah satu strategi pemasaran digital yang mengalami pertumbuhan pesat di Indonesia, melengkapi berbagai bentuk pemasaran digital umum lainnya seperti E-mail Marketing, Search Engine Optimization (SEO), dan Search Engine Marketing (SEM). Affiliate marketing adalah model pemasaran yang melibatkan pihak ketiga, baik individu maupun perusahaan, untuk mempromosikan produk melalui tautan afiliasi dan