Copyright © 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. 177 Chapter 8 AI-Driven Social Media Monetization Policy and Consumer- Centric Engagement in Digital Marketing Maria Esegbona-Isikeh Ogheneruona https://orcid.org/0009-0005-6073-9442 Birmingham City University, UK Okwudili Matthew Ugochukwu https://orcid.org/0000-0003-0828-9710 Federal University of Lavras, Brazil David Oyewumi-Taiwo Oyekunle https://orcid.org/0009-0007-3994-1712 University of Salford, UK Amaonwu Onyebuchi https://orcid.org/0000-0002-6954-4853 Hussaini Adamu Federal Polytechnic, Nigeria Esther Bunmi Eboesomi https://orcid.org/0009-0004-8244-6176 University of Huddersfield, UK Praise Akinsipe https://orcid.org/0009-0002-1326-5529 Ground Control Limited, UK Godwin Nse Ebong https://orcid.org/0000-0002-9899-8838 University of Salford, UK Oluyemisi Adenike Oyedemi https://orcid.org/0009-0005-8496-736X Federal University of Lavras, Brazil ABSTRACT This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By examining existing monetization policy, regu- latory challenges, and the socio-economic implications for digital content creators DOI: 10.4018/979-8-3373-3775-3.ch008